VP, Marketing Solutions job
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Risepoint
| Job Ref: | JR101018 |
| Employer: | Risepoint |
| Category: | General Marketing |
| Job Type: | Full Time |
| Map: | United States (Show on map) |
Description | |
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Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
The Vice President, Marketing Solutions, is a key member of Risepoint's executive leadership team, responsible for shaping and executing enterprise-wide marketing innovation strategies. This leader will provide strategic oversight of growth channels, identify, incubate, and scale new growth opportunities, and own the P&L for Marketing Solutions Innovation. The VP partners with the COO, SLT, and cross-functional leaders to ensure disciplined business planning, rigorous market evaluation, operational readiness, and financial accountability for scaling innovation across the portfolio. The VP also represents Risepoint externally as a thought leader and ensures all initiatives comply with governance and risk management standards. Key Duties and Responsibilities Strategic Leadership & Enterprise Impact • Shape and drive enterprise-wide marketing innovation strategies in alignment with Risepoint's mission and growth objectives. • Serve as a key member of the executive leadership team, contributing to company-wide strategic planning and decision-making. • Own the P&L for Marketing Solutions Innovation, ensuring investments deliver measurable ROI and align with company financial goals. • Oversee resource planning and allocation to maximize impact and efficiency. Strategic Oversight of Growth Channels • Provide direction and oversight for established Strategic Growth Channels, ensuring each has clear strategies, rigorous planning, and alignment to partner and portfolio objectives. • Partner with key stakeholders across the organization to strengthen go-to-market execution and growth planning. Innovation & Growth Incubation • Scope, evaluate, and prioritize new marketing solutions growth opportunities, including market sizing, business case development, resourcing needs, and pilot design. • Incubate validated initiatives and transition successful pilots into scalable business models. • Establish repeatable frameworks for testing, learning, and scaling growth solutions across the portfolio. • Serve as a strategic thought partner to the SVP, Marketing Solutions, shaping the future roadmap of offerings and new areas to explore as a team. Cross-Functional Leadership & Collaboration • Act as a senior connector across Marketing, Product, Student Success, and Partner Management to ensure initiatives are aligned, resourced, and executed effectively. • Represent Marketing Solutions in executive and partner forums, articulating value, impact, and opportunities for shared success. Governance, Risk Management & Compliance • Ensure all innovation initiatives comply with regulatory requirements and internal governance standards. • Identify and mitigate risks associated with new business models and go-to-market strategies. Team & Capability Development • Provide thought partnership and coaching to a team of directors, elevating strategic thinking, planning, and execution discipline. • Build durable innovation capabilities across the organization, ensuring Risepoint can continuously identify, evaluate, and scale new opportunities. Performance & Measurement • Define success metrics and operating cadences for new initiatives. • Use data-driven insights to prioritize investments, assess performance, and refine growth strategies. Additional Responsibilities • Perform in accordance with Risepoint policies. • Perform other duties as assigned. Qualifications Education Bachelor's degree required; MBA or master's degree preferred. • 12+ years of professional experience, including: • 8+ years in strategy, marketing, or operations leadership, ideally with experience in higher education, edtech, or other high-growth industries. • Track record of leading cross-functional initiatives from idea through execution and scale. • Demonstrated success in business planning, modeling, and innovation management. • Experience managing and coaching senior leaders/directors. • Consulting background strongly preferred; experience as both strategist and operator required Skills & Attributes • Exceptional strategic thinking with the ability to structure ambiguous problems and design actionable solutions. • Strong builder: Proven ability to turn ideas into business plans into scalable execution. • Data-driven decision maker with strong analytical skills. • Ability to influence and collaborate across functions and with external partners. • Comfortable working in fast-paced, evolving environments with competing priorities. • Excellent communication and storytelling skills, with executive presence. • Servant leader: Combines strategic vision with a willingness to dive into details, from structuring analysis to building presentations, to enable and elevate the work of their team. Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce. | |
ref: (JR101018) 25 days ago
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