Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Vice President, Programmatic Sales
Newsweek is seeking an experienced and visionary
Vice President of Programmatic
Sales to manage programmatic sales strategy and execution. This role will oversee the growth of programmatic revenue streams, cultivate strong client and partner relationships, and collaborate cross-functionally to ensure alignment with our broader revenue objectives. The VP of Programmatic Sales will bring both strategic foresight and expertise to help us scale efficiently in a fast-changing digital media environment.
Key Responsibilities:
Revenue Growth & Strategy
- Develop and implement short term, and long term, programmatic revenue strategies across programmatic sales channels, including direct, PMP, and work with Yield on open exchange.
- Continuously identify and capitalize on opportunities within emerging platforms, technologies, and data solutions.
- Set both short- and long-term objectives to ensure sustainable programmatic sales expansion.
Client & Partner Engagement
- Cultivate, strengthen, and maintain executive level relationships with key clients, agencies, DSPs, SSPs, and tech partners.
- Serve as a strategic advisor by providing insights into market trends, best practices, and campaign strategies that drive measurable outcomes.
Team Leadership & Collaboration
- Lead, inspire, and mentor a growing programmatic sales team, fostering a culture of innovation, accountability, and results.
- Partner closely with internal teams (ad ops, yield, data, editorial, product, and direct sales) to ensure seamless execution.
- Drive alignment across teams to meet revenue goals and elevate Newsweek's position in the digital media marketplace.
Performance & Reporting
- Regularly report on programmatic sales financial performance, providing insights into revenue drivers, trends, and opportunities.
- Leverage analytics and reporting tools to forecast trends, measure the effectiveness of sales programs, and guide decision-making Ensure transparency and actionable insights are delivered to internal leadership and external partners.
Skills & Competencies:
- Expertise in programmatic advertising, digital media buying, monetization strategies, and the ad tech ecosystem
- Strong analytical and quantitative skills, with proficiency in Excel and reporting tools; comfortable translating complex data into actionable insights.
- Executive level communication and presentation skills, with the ability to influence at all organizational levels.
- Collaborative team player with proven ability to navigate a fast-paced, evolving environment.
- Innovative thinker with a results-driven mindset and a passion for driving measurable impact.
Personality Traits:
- Visionary leader who can set direction while rolling up their sleeves when needed.
- Comfortable with ambiguity and able to pivot strategies in line with market dynamics.
- Inspiring motivator who drives cross-functional alignment and fosters long-lasting relationships.
Qualifications:
- Bachelor's degree in a relevant field required
- 8+ years of experience in programmatic sales within the digital media ecosystem.
- Proven track record of meeting or exceeding sales goals and cultivating high-value client relationships.
- Demonstrated leadership experience with the ability to grow, mentor, and lead teams.
Salary range: $190,000 - $200,000 base salary commensurate with experience
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
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