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Head of Marketing & Growth job in Longmont

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Longmont, Colorado - CO Resource Label Group

Job Ref:	5001152141006
Employer:	Resource Label Group
Category:	Growth Marketing
Job Type:	Full Time
Salary:	$100,000+
Salary and Benefits:	USD 210,000.00 - 240,000.00 per year
Location
State:	Colorado - CO
City:	Longmont
Post Code:	80501
Map:	United States, Colorado , Longmont (Show on map)
Description
As Head of Marketing and Growth, own the end-to-end customer growth strategy - defining who we serve, why we win, and the best channels to reach our target customers. Lead a 10-person full stack marketing team + agencies to deliver profitable, non-linear growth. Balance rigorous performance marketing, strategic partnerships, and sales enablement with retention/lifecycle initiatives to increase LTV. Manage marketing revenue, spend budgets, and forecast. Run a disciplined team operating rhythm grounded in clear goals, analytics, experimentation, execution, and accountability. As a member of the Executive Team, partner closely with the CEO to shape the company's strategic vision and long-term growth agenda-bringing a customer-first lens and marketing driven insight to every high-impact business decision. Key Success Metrics New Customer Revenue - by channel Retention Revenue - by channel Marketing Efficiency - measured by ROAS/ROI, CAC/LTV, and incrementality testing Who You Are Experience & credentials 10+ years B2B/b2C eCommerce across a mix of startup/growth and scaled environments 5+ years leading teams of 5+ with proven hiring and capabilities development Background in online acquisition/growth and retention/lifecycle marketing, with experience across the marketing mix including partnerships, analytics, product marketing. Bachelor's degree (MBA a plus) in Business, Marketing, Finance, or related field Fluent in martech stack (GA4, Meta, Segment, Braze, BI dashboards, AB testing, etc.) Bonus: Experience enabling b2B sales teams and account management How you operate Deep e-commerce chops, highly analytical, and decisive Passionate about delighting customers, profitably You own the metrics and use data to prioritize, optimize, and scale, Leader-coach who builds high-performing teams and a culture of growth Entrepreneurial, agile, and thrive on execution and accountability You communicate and partner well with Finance, Product/Engineering and Sales What You'll Do Set the growth agenda - craft and execute marketing strategies that move the needle Own the numbers - forecast and deliver revenue, efficiency, and spend goals with precision Fuel the engine - push all channels including paid, lifecycle, price promotions, social and partnerships to peak performance; constantly test, learn, iterate and scale Know the customer cold - turn research and insights into messaging and market moves Launch campaigns that hit - relevant to our target customer, clear, incremental Build a high-performance team - hire, coach, and unlock their best work Put your data on offense - translate metrics into insights, decisions and impact Bring visibility - partner with analytics to arm the team with real-time dashboards and insights Harness AI to scale - eg personalization, agentic content, LLM applications Position Schedule Full-time, exempt role Hybrid or remote work environment 40 hours/week: Monday-Friday 9am - 5pm MST, with flexibility to work ex normal business hours based on business needs Compensation Range: $210k-$240k Base + Bonus

ref: (5001152141006) 32 days ago

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