VP, Growth Marketing job
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PartnerCentric, Inc.
| Job Ref: | 4992387008 |
| Employer: | PartnerCentric, Inc. |
| Category: | Growth Marketing |
| Map: | United States (Show on map) |
Description | |
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Who We Are
PartnerCentric is the largest independent partnership marketing agency in the U.S. We build and manage high-performance affiliate and influencer programs for growth-focused brands across ecommerce, B2B, SaaS, CPG, and health & wellness. Our approach prioritizes transparency, strategic rigor, and the belief that human expertise paired with modern technology drives the strongest outcomes. We are an AI-forward organization focused on brand visibility in a zero-click world, where discovery happens through AI engines, social platforms, creator content, and conversational search. We continuously evaluate and activate the channels most likely to drive qualified pipeline-from partnerships and creator collaborations to social platforms, content ecosystems, and category-specific communities. Our team moves fast, adapts quickly, and operates with a high bar for ownership and clarity. About the Role We are hiring a VP, Growth Marketing to build and lead PartnerCentric's growth engine. Reporting directly to the CEO, you will oversee brand, content, demand generation, and overall marketing strategy. Your primary success metric is a steady, scalable flow of qualified demand that supports revenue growth. You will guide how PartnerCentric shows up in the places that matter most to our buyers and determine the mix of initiatives, narratives, and programs that elevate visibility and drive qualified interest. You will clarify the company's value proposition, strengthen message-market fit, and ensure marketing investments deliver measurable ROI. You will spearhead client engagement initiatives to turn clients into evangelists. You will lead PartnerCentric's evolution as a brand that is both discoverable and differentiated across influential environments-relationship-driven networks, social discovery, AI-informed search, partner ecosystems, and thought leadership platforms. Your leadership will shape how the organization engages the market and how the market perceives the organization. A Week in the Life As the VP, Growth Marketing, you will drive visibility, qualified demand, and channel innovation while laying the foundation for predictable pipeline contribution. Monday:Lead the Marketing team to review KPIs, pipeline trends, and weekly priorities. Join the leadership team to provide updates, align on decisions, and discuss emerging trends affecting visibility and demand. Set weekly goals across primary channels and initiatives. Tuesday:Guide the creation and distribution of high-impact content-short-form video, thought leadership, case studies, and partner stories. Use AI tools and AEO techniques to support scripting and repurposing. Review early performance signals and refine messaging and creative direction. Wednesday:Evaluate active marketing initiatives-paid campaigns, social content, video, partnerships, email, newsletters, and search/AI visibility. Identify opportunities to optimize spend and targeting. Sync with Sales to review demand quality and funnel progression. Thursday:Collaborate with the CEO and cross-functional leaders on website performance, GTM narratives, strategic priorities, and brand positioning. Oversee deeper assets such as benchmark reports, webinars, POV content, and partner initiatives. Explore opportunities in relevant communities and industry events. Friday:Review weekly results, insights, and budget performance. Assess effectiveness and ROI of marketing activities and recommend adjustments. Finalize next week's priorities to maintain clarity and momentum. Responsibilities Growth Leadership & Demand Generation
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ref: (4992387008) 20 days ago
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