Job Title: Head of Client Partnerships & Brand Marketing
Location: New York, NY (hybrid/in-office as required)
Reports to: Chief Marketing Officer
Department: Commercial/Digital Revenue
Direct Reports: Manager, Client Partnerships & Sales Marketing; Coordinator, Client Partnerships & Sales Marketing
About the Daily Mail
The Daily Mail is one of the world's most recognized media brands, reaching millions of readers daily across digital, mobile, and print platforms. Known for its bold journalism and global reach, the Daily Mail continues to innovate in the digital landscape with a focus on storytelling, audience growth, and engagement. Our U.S. business represents a critical growth engine as we expand our digital presence and build new revenue models for the future.
Head of Client Partnerships & Brand Marketing
Role Overview
We are seeking a dynamic, strategic marketing and partnerships leader to drive revenue growth and strengthen the Daily Mail brand across the advertising and media ecosystem. In this role, you will oversee
Ad Sales Client Partnerships, and
Brand Marketing, ensuring the go-to-market strategy effectively connects sales with marketing to deliver creative, data-driven, and high-impact campaigns for advertisers and brand partners.
As the
Head
of Client Partnerships & Brand Marketing, you will partner closely with the Commercial Sales team, as well as Editorial, Research, Product, Data, and Finance, to position Daily Mail as a premium, innovative media partner for advertisers. You will lead the ideation and execution of market-leading campaigns, best-in-class RFP responses, and integrated brand activations that showcase the Daily Mail audience, storytelling capabilities, and brand influence across digital platforms.
Key Responsibilities
Ad Sales & Revenue Growth
- Lead the strategic development of advertiser and brand-partnership marketing initiatives that drive revenue through sponsorships, native content, branded experiences, and custom programs.
- Oversee the RFP process: managing responses, creative ideation, and packaging that align with advertiser goals while reinforcing Daily Mail's brand positioning.
- Partner with Sales leadership to develop category strategies, audience narratives, and go-to-market materials that enhance client engagement and close rates.
- Collaborate with Product, Tech, and Data teams to build innovative commercial solutions (audience insights, custom ad formats, shoppable content, data storytelling).
- Maintain visibility into pipeline health, campaign performance, and market trends to identify growth opportunities and optimize revenue strategies.
Brand Marketing & Positioning
- Define and elevate the Daily Mail brand narrative within the U.S. advertising and media marketplace, emphasizing audience scale, engagement, and credibility.
- Develop and execute B2B marketing campaigns, thought-leadership content, sponsorships, and event presence that reinforce brand authority with agencies and marketers.
- Oversee the creation of marketing collateral, case studies, presentations, and sizzle reels that highlight successful advertiser partnerships and content innovation.
- Manage trade marketing initiatives at key industry events (e.g., Cannes Lions, Advertising Week, ANA) and awards submissions.
- Collaborate with the Communications and PR teams to ensure consistent messaging across owned and earned channels.
Campaign & Partnership Activation
- Direct the execution of advertiser campaigns and brand partnerships in collaboration with Sales, Creative, and Production teams, ensuring flawless delivery and client satisfaction.
- Lead cross-functional campaign management from ideation to wrap reports, including creative development, asset tracking, and performance reporting.
- Create post-campaign recaps and insights decks that demonstrate effectiveness, ROI, and best practices to inform future programs.
Leadership & Collaboration
- Build, lead, and mentor a high-performing Sales Marketing and Brand Partnerships team, fostering creativity, accountability, and innovation.
- Serve as the strategic liaison between Sales, Editorial, Product, and Data to ensure alignment of brand storytelling, audience positioning, and commercial goals.
- Champion a test-and-learn approach, piloting new content formats, partnership models, and storytelling tools to keep the Daily Mail brand at the forefront of digital publishing.
- Stay ahead of advertising, brand storytelling, and creator economy trends to identify new partnership and monetization opportunities.
Experience & Qualifications
- Bachelor's degree in Business, Marketing, Media, Communications or related field; MBA preferred.
- 10+ years of progressive experience in sales marketing leadership roles in digital media, publishing, or advertising/brand-partnership sales; 5+ years leading teams with full P&L responsibility preferred.
- Proven track record of scaling revenue in digital publishing or media business (e.g., growing advertising revenue, launching sponsorship/partnership programs).
- Strong experience in both Client Partnerships (RFP strategy, advertising sponsorships, pre- and post-sale fulfilment) and Brand Marketing (B2B sales positioning, event management and client experience) in a digital/consumer context.
- Analytical mindset and syndicated/custom research data fluency; ability to leverage research to develop impactful storytelling.
- Excellent leadership, communication and collaboration skills; ability to build relationships with senior stakeholders (editorial, research, product, comms, tech, finance) and external partners (brands, agencies, creators).
- Creative and strategic thinker: ability to devise bold campaigns and revenue growth initiatives; comfortable with ambiguity and managing change.
- Experience working in fast-paced, digital-first environment, ideally in NYC or comparable media hub.
- Understanding of the media ecosystem: digital advertising economics (CPM, eCPM, yield), sponsorship/native, affiliate/partner marketing, subscription/membership models, and consumer behaviour in digital content.
- Knowledge of modern marketing and sales tech stack: CRM, marketing automation, ad tech, data analytics (Looker, Tableau, etc).
What We Offer
- Competitive base salary (commensurate with experience) range: $150,000-$220,000 plus performance-based bonus (TBD).
- Comprehensive benefits: health, vision, dental; 401(k) retirement plan with employer match.
- Generous PTO + flexible/hybrid working.
- Opportunity to shape the growth of a digitally-savvy media brand, work with top-tier editorial and commercial teams, and lead transformation in the publishing space.
- Located in NYC - access to premium media/advertising ecosystem, creative communities and networking.
Our Commitment
The Daily Mail is committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability. We are a Disability Confident Committed employer and will provide reasonable accommodations during the recruitment process as needed.
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