Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
A Brief Overview
The Vice President of Integrated Marketing, Goldenvoice, is a senior leadership role responsible for overseeing the development and execution of a comprehensive marketing strategy across all Goldenvoice promoted shows. This position plays a critical role in driving ticket sales, enhancing brand awareness, increasing audience engagement, and growing revenue through innovative and data-driven integrated marketing efforts. The VP leads a high-performing marketing team, ensuring scalable processes, creative excellence, and alignment with overall business goals. The role requires deep expertise in the live events industry, strong strategic thinking, and a track record of success in leading marketing functions at scale.
What you will do
- Develop and execute comprehensive integrated marketing strategies that align with company objectives to drive ticket sales, brand growth, and new partnerships.
- Lead cross-functional marketing initiatives spanning digital, traditional, experiential, and partnership channels to deliver cohesive and impactful campaigns.
- Collaborate with senior leadership to establish marketing budgets, KPIs, and performance metrics, ensuring alignment with business goals and campaign effectiveness.
- Champion innovative, artist-first and fan-first experiences by driving fresh creative approaches, maintaining brand consistency, and identifying new marketing channels aligned with emerging consumer behaviors.
- Design and implement multi-channel marketing campaigns for large-scale concerts, leveraging both digital and traditional media to maximize reach and impact.
- Manage relationships with managers, talent agencies, record labels, and venues to identify and activate co-marketing opportunities that enhance campaign effectiveness.
- Oversee digital marketing efforts-including social media, email, influencer partnerships, and paid advertising-while driving content strategy across video, social, and experiential activations.
- Develop innovative promotional strategies that incorporate emerging platforms and technologies, and implement CRM and marketing automation tools to enhance customer engagement and internal efficiency.
- Foster a collaborative, creative, and data-informed team culture focused on continuous improvement and high performance. Build, mentor, and lead a high-performing marketing team, including senior integrated marketers, a social media manager, and a publicist, fostering alignment with overall business goals.
- Recruit top-tier marketing talent and develop organizational capabilities that support long-term growth and innovation.
- Set clear performance expectations and provide ongoing coaching and development, while representing the marketing team at key concerts to support activations, evaluate audience engagement, and strengthen industry relationships.
- Establish comprehensive measurement frameworks to track campaign performance, ROI and customer acquisition costs. Analyze market trends, competitive landscape, and consumer behavior to inform strategic marketing decisions. Leverage internal and external data to optimize campaigns for performance and spend efficiencies.
- Present regular performance reports and strategic recommendations to executive leadership
Education Qualifications
- BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing, Communications, or related field (MBA a plus).
Experience Qualifications
- 12+ years of progressive marketing leadership, including 8+ years in senior roles within the live events or music industry.
Skills and Abilities
- Deep understanding of the concert promotion and live entertainment ecosystem.
- Proven track record of developing and executing integrated marketing campaigns that drive measurable results.
- Experience managing large-scale marketing budgets and leading teams of 15+ professionals.
- Established relationships within the music industry, media, and California entertainment community.
- Demonstrated success in creating revenue-generating collaborations and strategic partnerships.
- Expertise in digital platforms, social media strategy, and emerging marketing technologies.
- Strong analytical skills and fluency in marketing analytics tools and data visualization platforms.
- Excellent presentation and communication skills with the ability to influence at all levels.
- Skilled in project management, cross-team workflow optimization, CRM systems, and ticketing technology.
- Knowledge of brand management, public relations, and real-time communication strategies.
Qualifications
- BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing, Communications, or related field (MBA a plus).
- 12+ years of progressive marketing leadership, including 8+ years in senior roles within the live events or music industry.
- Deep understanding of the concert promotion and live entertainment ecosystem.
- Proven track record of developing and executing integrated marketing campaigns that drive measurable results.
- Experience managing large-scale marketing budgets and leading teams of 15+ professionals.
- Established relationships within the music industry, media, and California entertainment community.
- Demonstrated success in creating revenue-generating collaborations and strategic partnerships.
- Expertise in digital platforms, social media strategy, and emerging marketing technologies.
- Strong analytical skills and fluency in marketing analytics tools and data visualization platforms.
- Excellent presentation and communication skills with the ability to influence at all levels.
- Skilled in project management, cross-team workflow optimization, CRM systems, and ticketing technology.
- Knowledge of brand management, public relations, and real-time communication strategies.
Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.
Payscale: $200,000 - $255,000
Bonus: (If applicable)This position is eligible for a bonus under the current bonus plan requirements.
Benefits:
Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
AEG's policy is to hire the most qualified applicants. We are an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, or any other legally protected status recognized by federal, state or local law.
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