Overview
- Head of Marketing
- Total Compensation: $180-220K base + equity
- Schedule: Full-time, 40 hours/week
- Location: Hybrid, 3 days in our San Francisco office, 2 days remote
- Role Type: Full-time
About Bariendo
Bariendo is on a mission to cure obesity. Founded by Harvard Medical School professors, we are pioneering quick, non-surgical weight loss procedures that are 7x safer than surgery and more effective and affordable than the best medications. Our digital health platform combines telehealth, distributed clinics, and an expert care team in endoscopic weight loss to deliver lasting, affordable results for the 40% of Americans struggling with obesity.
We're growing rapidly with a vision to become the one-stop shop for obesity management, offering the most comprehensive set of interventions available online and via our distributed partner clinics. Join us to help patients reclaim their lives.
About This Role
We're looking for a data-obsessed, consumer-focused Head of Marketing who has owned a marketing engine end-to-end from acquisition to retention, in a high-growth consumer health, wellness, or clinical brand.
This role is perfect for someone who:
- Has deep performance marketing experience and lives comfortably in budgets, dashboards, attribution, and optimization.
- Has built and led a marketing organization before.
- Knows how to manage agencies, people, partners, and patient-facing programs.
Can blend quantitative rigor with creative brand instincts.
- Understands the unique customer journey of a health, wellness, clinical, or care-delivery brand.
You'll oversee our marketing budget, drive paid acquisition strategy, build our patient ambassador and influencer programs, and own all content, lifecycle, PR, and brand initiatives. Your north star is efficient, scalable patient growth.
This is the opportunity of a lifetime to build the brand for the next great consumer medical procedure - something that could stand alongside LASIK or IVF in both recognition and impact.
In the near term, this is a hands-on, high-impact role - perfect for a builder who thrives in ambiguity and loves getting in the weeds. You'll be both strategist and doer, testing creative, writing copy, and optimizing campaigns before scaling a team. If you need layers of support to move fast, this isn't the right fit.
Bariendo is backed by a world-class group of investors including BrandProject, ensuring you'll have the capital and support to scale impact fast.
What You'll Do
Performance Marketing
- Lead all paid acquisition efforts and manage our digital marketing agency across Meta, Google, YouTube, and more.
- Build, manage, and optimize a $5M+ annual performance budget with clear accountability to CAC, ROAS, and patient volume targets.
- Own attribution, funnel performance, and forecasting; turn insights into action.
Consumer Marketing & Growth
- Develop and execute the full marketing strategy across paid, owned, and earned channels.
- Build and scale lifecycle programs: email, SMS, retargeting, and content journeys.
- Map and continuously refine the full patient journey, from awareness through retention and referral.
- Own website optimization, CRO, landing page testing, and demand-generation creative.
Patient Ambassador, Influencer, and PR Programs
- Build and manage our patient ambassador program, ensuring patient stories drive referrals, credibility, and community.
- Oversee influencer, affiliate, and PR strategies to amplify reach and trust.
- Work directly with patients, press, creators, and partners.
Content & Brand
- Oversee all content marketing: SEO, organic social, educational content, blog, and email.
- Shape brand narrative across channels and ensure medical accuracy with warmth and accessibility.
- Lead creative development and manage agencies, freelancers, and vendors.
- Balance brand-building with measurable performance outcomes.
Leadership & Cross-Functional Collaboration
- Lead and grow a small team; oversee agency partners and contractors.
- Collaborate closely with clinical, operations, growth, and product teams.
- Bring a systems mindset to measurement, experimentation, reporting, and optimization.
What We're Looking For
- 7-15+ years of marketing experience with at least 3+ years leading performance marketing at a consumer health, wellness, or clinical brand.
- Demonstrated success owning an entire marketing engine E2E, including paid acquisition, lifecycle, content, PR/influencers, and brand.
- Deep expertise managing multi-million-dollar performance budgets and hitting aggressive CAC/ROAS targets.
- Strong quantitative mindset - able to use data, experimentation, and dashboards to drive decisions.
- Experience managing teams, agencies, creators, and cross-functional partners.
- Comfortable working with patient stories, health-focused messaging, and regulated-ish environments.
- Ability to simplify clinical/medical topics into compelling, conversion-friendly content.
- Track record of building predictable, scalable funnels in a consumer environment.
- Familiarity with creative testing frameworks used by performance agencies preferred.
- Background in a high-growth and/or early stage startup or multi-location healthcare business preferred.
What Makes This Job Amazing
- Mission + Performance: Combine impact-driven healthcare storytelling with data-driven growth marketing.
- Autonomy: Own the full content engine - strategy, execution, and measurement.
- Fast Feedback Loops: Work with leadership that values iteration, analytics, and results over vanity metrics.
- Career Growth: Build the foundation of a scalable performance content function from the ground up, with significant opportunity for advancement as the company grows.
- Hybrid Flexibility: Three days in our San Francisco office, two days remote.
Total Rewards
- Competitive salary with equity in a high growth, seed-stage startup
- Comprehensive health benefits (medical, dental, vision)
- 11 paid holidays, 15 personal vacation days, 10 wellness days
- Hybrid work, 3 days in-office 2 days remote
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