VP Digital Marketing and Consumer Insights job in Sioux Falls
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Sioux Falls, South Dakota - SD Avera Health
| Job Ref: | R-250016974 |
| Employer: | Avera Health |
| Category: | Digital Marketing |
| Job Type: | Full Time |
Location | |
| State: | South Dakota - SD |
| City: | Sioux Falls |
| Map: | United States, South Dakota , Sioux Falls (Show on map) |
Description | |
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Location:
Avera Health Broadband Lane Worker Type: Regular Work Shift: Day Shift (United States of America) Position Highlights You Belong at Avera Be part of a multidisciplinary team built with compassion and the goal of Moving Health Forward for you and our patients. Work where you matter. A Brief Overview The Vice President - Digital Marketing and Consumer Insights leads Avera's digital marketing, consumer and market intelligence, and customer relationship management (CRM) marketing strategies across an integrated health care delivery network. This role is responsible for shaping a comprehensive digital marketing strategy to enhance Avera's online presence, deepen patient and member engagement, and drive growth through effective online activation and acquisition efforts. Key responsibilities include advancing Avera's digital marketing front door strategy, overseeing marketing analytics, and integrating data-driven insights into all digital marketing initiatives, including integration with Epic. The VP provides executive leadership for consumer and market intel functions, translating data and trends into actionable insights that guide marketing, service line initiatives, growth strategies, and enterprise-level decisions. This leader also directs the CRM marketing platform to strengthen relationships across the consumer life cycle, optimize personalization, and support system wide growth and retention. Working collaboratively across clinical, operational, IT, HR and strategic planning teams, the VP ensures digital strategies and consumer insights align with organizational priorities. What you will do
Essential Qualifications The individual must be able to work the hours specified. To perform this job successfully, an individual must be able to perform each essential job function satisfactorily including having visual acuity adequate to perform position duties and the ability to communicate effectively with others, hear, understand and distinguish speech and other sounds. These requirements and those listed above are representative of the knowledge, skills, and abilities required to perform the essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions, as long as the accommodations do not cause undue hardship to the employer. Required Education, License/Certification, or Work Experience:
Preferred Education, License/Certification, or Work Experience:
Expectations and Standards
Benefits You Need & Then Some Avera is proud to offer a wide range of benefits to qualifying part-time and full-time employees. We support you with opportunities to help live balanced, healthy lives. Benefits are designed to meet needs of today and into the future.
Avera is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, Veteran Status, or other categories protected by law. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-605-504-4444 or send an email to talent@avera.org. | |
ref: (R-250016974) 46 days ago
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