To be eligible for this position, you must reside in the same country where the job is located.
Overview
The Chief Marketing Officer for IQVIA Digital is a senior executive responsible for defining and advancing the marketing vision for one of the most innovative businesses within IQVIA. This leader will shape how IQVIA Digital shows up in the market, how we articulate the value of our products and capabilities, and how we deepen our relationships across the healthcare and digital media ecosystem.
This role oversees all facets of marketing including event strategy, product marketing, brand, communications, thought leadership, paid and earned media, and revenue-centric marketing programs. The CMO will play a central role in positioning IQVIA Digital with pharma brand marketers, media agencies, identity partners, media partners, and medical or endemic publishers, ensuring that our message, presence, and story are clearly understood and valued.
This individual must be able to think strategically while driving operational discipline, build a cohesive and high-performing marketing function, and collaborate across the broader IQVIA enterprise to create a unified and compelling market presence.
Key Responsibilities
1. Event Strategy and Industry Presence
- Lead the end-to-end strategy, planning, and execution of IQVIA Digital's major events, including CES, Cannes, IQVIA Digital's Client Event, Fierce Pharma Week, and other high-value industry conferences across the healthcare and digital media landscape.
- Develop event experiences that highlight IQVIA Digital's expertise, innovation, and client-centric approach while driving market awareness and commercial impact.
- Manage content strategy, program design, speaker selection, creative development, partner activations, and measurement frameworks to ensure events deliver meaningful ROI.
- Strengthen relationships with key stakeholders through consistently compelling on-site experiences and follow-through engagement plans.
2. Product Marketing
- Own the full product marketing lifecycle including positioning, messaging, segmentation, competitive analysis, and go-to-market readiness for all IQVIA Digital solutions.
- Translate complex technology, data, and analytics capabilities into clear value propositions that resonate with multiple audiences across pharma, agencies, publishers, and identity partners.
- Partner closely with Product Management, Sales, and Delivery to ensure product launches are coordinated, differentiated, and supported with strong enablement materials.
- Ensure that the marketing organization is aligned with the product roadmap and can anticipate messaging needs ahead of major launches and enhancements.
3. Thought Leadership
- Build a thought leadership engine that communicates IQVIA Digital's vision for the future of healthcare marketing, identity, privacy, addressability, media measurement, and AI-driven engagement.
- Lead the development of a steady cadence of market insights, whitepapers, executive perspectives, research publications, data-driven stories, and partner co-publications.
- Position IQVIA Digital executives and subject-matter experts as authoritative voices across the industry, securing speaking engagements, media placements, and panel opportunities.
- Ensure that thought leadership supports commercial strategy and strengthens IQVIA Digital's influence in shaping the future of digital healthcare engagement.
4. Brand Marketing
- Define, evolve, and protect the brand identity of IQVIA Digital, ensuring it is modern, compelling, and reflective of our values, innovation, and market leadership.
- Lead brand development across design, messaging, creative direction, digital presence, and integrated campaigns.
- Establish a consistent visual and narrative identity across the full marketing ecosystem including events, collateral, digital channels, product materials, client engagements, and internal communications.
- Ensure strong brand governance and alignment across all cross-functional teams and external partners.
5. Paid and Earned Media
- Build and execute an integrated media strategy that drives visibility through paid campaigns, owned channels, and earned media.
- Cultivate relationships with industry press, analysts, influencers, and partner networks across healthcare, adtech, and digital media.
- Manage media spend, campaign performance, content distribution, and measurement frameworks to ensure every marketing dollar drives impact.
- Oversee the development of IQVIA Digital's social media presence, organic content strategy, and executive amplification.
6. Collaboration Across IQVIA
- Serve as the primary marketing bridge between IQVIA Digital and the broader IQVIA enterprise, including the US Regional business, global marketing, and adjacent business units.
- Align go-to-market messaging, branding, and client engagement approaches across multiple teams to present a unified, enterprise-level value proposition to the market.
- Collaborate with regional and global marketing leaders to coordinate campaigns, share best practices, integrate insights, and support enterprise-level initiatives.
- Strengthen relationships with cross-functional stakeholders to ensure clarity, consistency, and efficiency in how IQVIA Digital partners with the rest of the organization.
- Influence enterprise leadership to elevate the visibility and priority of IQVIA Digital within the broader IQVIA strategy.
7. Sales Support and Revenue Impact
- Partner closely with Sales leadership to develop strategies that drive pipeline, accelerate opportunities, and improve win rates across key client segments.
- Oversee account-based marketing strategies tailored to pharma brand marketers, media agencies, identity partners, and publishers.
- Develop demand-generation and content-driven programs that strengthen the commercial engine and support velocity in market.
- Build frameworks for tracking and reporting marketing ROI, attribution, revenue influence, and full-funnel KPIs.
- Ensure the marketing function is directly contributing to top-line growth and measurable business outcomes.
Leadership and Management
- Build, mentor, and retain a high-performing team across event planning, product marketing, creative, communications, brand, and performance marketing.
- Establish a culture that values collaboration, creativity, accountability, operational rigor, excellence, and continuous improvement.
- Lead annual planning, budgeting, vendor management, and performance tracking for the marketing function.
- Ensure strong communication, partnership, and alignment with Sales, Product, Engineering, Delivery, and IQVIA enterprise stakeholders.
Qualifications
- 15+ years of progressive marketing leadership experience in digital, healthcare, adtech, technology, or related fields.
- Experience engaging pharma marketers, media agencies, identity partners, publishers, and platform partners.
- Proven track record of leading multi-disciplinary marketing functions and delivering measurable business impact.
- Expertise in product marketing, brand strategy, integrated marketing, event strategy, thought leadership, and media strategy.
- Strong executive presence and communication skills with the ability to influence across complex, matrixed organizations.
Success Profile
A successful CMO for IQVIA Digital will be:
- A strategic leader who can set direction while remaining hands-on when needed.
- A skilled storyteller who elevates IQVIA Digital's presence in a competitive, fast-moving market.
- A collaborative partner who strengthens ties across IQVIA and enhances enterprise-level cohesion.
- A disciplined operator who brings structure, measurement, and accountability to the marketing function.
- A forward-looking, innovative thinker who anticipates market shifts and positions IQVIA Digital for sustained growth.
- A champion of client centricity, ensuring that everything the marketing function delivers creates meaningful value for clients and partners.
#iqviadigital
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe
The potential base pay range for this role, when annualized, is $125,300.00 - $349,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
|
Share
Tweet
LinkedIn
