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Head of Consumer PR & Communications job

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Empower Annuity Insurance Company of America

Job Ref:	R.0054936
Employer:	Empower Annuity Insurance Company of America
Category:	Communications & PR
Job Type:	Full Time
Salary and Benefits:	USD 210,800.00 - 305,675.00 per year
Map:	United States (Show on map)
Description
Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. As Head of Consumer PR & Communications, you will shape how Empower shows up in culture, media, and consumer conversations. You'll guide the voice that builds trust, credibility, and connection with millions of people while strengthening our reputation as a leader in financial wellness. Reporting to the Chief Marketing Officer, you'll unify consumer PR, media relations, thought leadership, and executive storytelling into one clear, influential narrative. What you will do: Define and lead Empower's consumer communications strategy to grow visibility, trust, and advocacy, aligning it with Corporate Affairs, business priorities, and executive messaging Build and sustain Tier 1 media relationships across finance, lifestyle, and business while serving as a spokesperson and senior media advisor Establish a branded newsroom and deliver timely, insight-driven storytelling that connects financial and cultural trends and fuels ongoing thought leadership Create and oversee integrated PR, influencer, and earned/owned media programs that support campaigns, product launches, and brand initiatives Develop scalable influencer engagement frameworks that elevate credible financial and lifestyle voices Design and manage issue, reputation, and crisis response frameworks in close partnership with Risk, Legal, and Customer Care Translate proprietary data and research into compelling narratives and partner with analytics, product, and marketing teams to surface stories that reinforce Empower's leadership Track and optimize PR and communications performance using reach, sentiment, share of voice, and ROI Amplify executive voices through earned and owned channels, including op-eds, speaking engagements, and thought leadership platforms Lead integrated communications across PR, internal communications, executive messaging, and digital storytelling to ensure consistent company-wide narrative What you will bring: Bachelor's degree or equivalent experience; advanced degree or certification a plus 12-15 years in public relations, brand communications, or media strategy Proven success leading high-profile media programs and shaping narrative at scale Experience designing and executing integrated PR, influencer, and thought leadership programs Strong executive communication, advisory, and spokesperson skills Deep understanding of consumer culture, digital influence, and media dynamics Ability to work across complex stakeholder groups and regulated environments What will set you apart: Experience in financial services, fintech, or other regulated industries Strong relationships with Tier 1 national media Background in data storytelling and insight-driven communications Track record building newsroom operations or real-time content models Experience guiding executive visibility programs, including speeches and thought leadership Ability to manage issues and crises with clarity, speed, and sound judgment *Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.* What we offer you We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance. Medical, dental, vision and life insurance Retirement savings - 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup Tuition reimbursement up to $5,250/year Business-casual environment that includes the option to wear jeans Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year Paid volunteer time - 16 hours per calendar year Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) Business Resource Groups (BRGs) - BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all. Base Salary Range $210,800.00 - $305,675.00 The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Equal opportunity employer • Drug-free workplace We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. *For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.* Job Posting End Date at 12:01 am on: 12-20-2025 Want the latest money news and views shaping how we live, work and play? 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