The role:
The Head of Marketing will build and lead a modern marketing function that transforms Curri's brand, growth, and product marketing from foundational support into a strategic, revenue-driving engine. This leader will professionalize our go-to-market motion, elevate our brand narrative, and create scalable, data-driven programs that accelerate customer acquisition and retention. You will operate as a true strategic partner to the business, shaping how Curri shows up in the market and enabling the company to move faster, smarter, and with greater precision.
What you will do:
- Growth Marketing Strategy: Design and execute a comprehensive growth marketing strategy focused on lead generation, customer acquisition, and conversion rate optimization across paid, organic, and email channels.
- Brand & Content Leadership: Own Curri's brand identity, messaging, and content strategy. Ensure a consistent, compelling voice across all touchpoints and lead the creation of high-value content that attracts and engages our target audience.
- Product Marketing: Lead the go-to-market strategy for new products and features, including market research, competitive analysis, and developing product messaging that resonates with our customers.
- Team Leadership: Lead and mentor the existing marketing team (currently focused on events and customer adoption), providing guidance and support for their efforts and helping them to develop new skills.
- Performance Analytics: Establish and maintain key dashboards and reports to provide a single source of truth for marketing performance. Use data to identify trends, measure campaign ROI, and inform strategic decisions.
- Cross-Functional Collaboration: Partner with sales, product, and leadership to ensure alignment on business goals and a shared understanding of key marketing metrics.
What you need to have:
- Full-Funnel Expertise: Deep knowledge of the entire marketing funnel, from top-of-funnel brand awareness to bottom-of-funnel conversions.
- Growth Mindset: Proven track record of building and scaling a marketing function in a high-growth environment.
- Operational Leadership: Experience managing marketing campaigns and processes with a focus on measurable improvements.
- Analytical Skills: Strong ability to analyze marketing data, identify trends, and translate insights into actionable strategies. SQL proficiency is a plus.
- Team Leadership: Proven ability to manage and mentor a marketing team.
- Cross-Functional Collaboration: Experience working effectively across sales, product, and leadership teams.
- Product Rollout: Experience working with all growth stakeholders to roll out new products and features.
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Bonus Points:
- Prior experience in the logistics, supply chain, or construction technology industries.
- Experience with a brand-building role at a company with a strong, recognizable identity.
- Proficiency in key marketing automation and CRM platforms.
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What's in it for you:
- You will have the opportunity to work for a dynamic and successful start-up on a diverse team where you can make a huge impact by doing meaningful work.
- Significant and meaningful responsibilities from Day 1, with the ability to shape our marketing strategy. The possibilities are limitless and depend on you.
- Work in a remote environment with a flexible schedule. We don't micromanage and want to help you do great work.
- There is no work/life-there is only life, and we want your time at Curri to be life-giving and foster the best version of you. We care about family and your own personal development and don't expect you to always be engaged with work.
- We offer a competitive salary, and benefits including, but not limited to, health, dental, vision, 401K, and an equity compensation grant
Who are we?
Curri's mission is to be the way the world delivers construction and industrial supplies. We provide on-demand, last-mile logistics across the U.S. with a nationwide fleet of cars, trucks, and flatbeds. Founded in 2018 (YC S19), Curri is a fast-growing, remote-first startup solving massive inefficiencies in the construction industry through technology and AI-driven solutions. Learn more at curri.com.
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