*Please submit a cover letter and resume with your application*
Your Role
The SVP Brand Marketing VS&Co is responsible for developing comprehensive 360 Go to Market brand-elevating and customer-relevant marketing strategies across category management, social media strategy, PR, influencer, special events and brand communications that drive profitable business growth and ultimately build brand equity and market share. This role will be accountable for leading the annual brand marketing strategy process for each Victoria's Secret and Pink and championing the development and subsequent execution of those plans with their team.
Why You Belong Here
At Victoria's Secret & Co, you'll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You'll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you'll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in business.
Your Impact
Lead the development of enterprise-wide marketing strategies for key brand moments, product launches to enhance brand relevancy and grow market share
- Proven experience in a Senior Marketing Leadership role creating and developing a best-in-class marketing team
- Align with key leadership partners on long-term vision, strategic business priorities, key insights and past learnings into compelling multi-platform Go-To-Market (GTM) initiatives
- Drive communication and alignment among all marketing vehicles and tools to develop integrated GTM plans and set the teams up for successful execution
- Partner with Brand Presidents and Merchant teams to ensure brand and category specific marketing strategies supports product objectives while also driving market share growth
- Leads, directs and implements the execution of additional external marketing partnerships and sponsorships that are brand-building and culturally relevant
Strengthen our customers' emotional connection to the Victoria's Secret and PINK brands across all categories of business including Intimate, Apparel, Beauty, and others
- Concept and execute engaging initiatives that strengthen the brand's dominance and grow our relevancy and mind share
- Influences and nurtures mutually beneficial relationships with key external partners including marketing agencies and other relevant, brand-elevating properties
- Work closely and collaboratively with internal counterparts to ensure consistency of the brand projection internally and externally
- Identify and secure brand-right partnerships, sponsorships, and collaborations including cultural partners, talent, ambassadors, and events
Drive the building of a results-oriented, best in class marketing team that:
- Reinforces its valuable and critical contributions across all aspects of marketing strategy to the overall organization
- Operates quickly but is inclusive in approach, celebrating successes as one team
- Partners effectively with all VS&Co leaders, with special attention to fellow Marketing organization leaders including Chief Creative Officer, SVP Customer Strategy and EVP Digital Strategy
- Develops a high-performing marketing team that fosters a culture of creativity, accountability, agility, inclusion, and operational rigor
- Lives and exemplifies the VS&Co values
Click here for benefit details related to this position.
Your Experience
- 15+ years' experience in strategic brand marketing or equivalent experience in category management and brand building across multiple media platforms and channels
- Deep marketing experience managing multi-brand portfolios using a full suite of modern marketing levers and campaign development to execute world-class GTM campaigns and brand activations
- Expertise in fully integrated GTM strategies, category marketing, brand expression, and integrated communications
- Strong critical and strategic thinker, able to concept complex marketing plans, leveraging qualitative and quantitative information available both through internal and external sources
- Ability to thrive in a fast-paced, ever-changing environment with retail experience highly desirable
- Strong communication skills, and proven experience synthesizing vast information into a compelling business case shared through a cohesive and well-told story
- Proven track record in identifying, developing, and activating brand-right partnerships, sponsorships, and collaborations that drive brand equity and business results
- Team player and proven success navigating within a global, multi-brand, multi-channel world-leading organization, influencing partners, and building consensus across various functions
- Diplomatic and solutions-focused approach to challenges
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
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