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Senior Director I, Integrated Marketing - West job in Chicago

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Chicago, Illinois - IL The Coca-Cola Company

Job Ref:	R-132029
Employer:	The Coca-Cola Company
Category:	Brand Marketing
Job Type:	Full Time
Salary and Benefits:	USD 189,000.00 - 217,000.00 per year
Location
State:	Illinois - IL
City:	Chicago
Map:	United States, Illinois , Chicago (Show on map)
Description
Location(s): United States of America City/Cities: Chicago Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: December 12, 2025 Shift: Job Description Summary: Location: Chicago, Illinois, Los Angeles, California or Dallas Texas, USA The Senior Director I, Region Marketing West provides leadership and support for the development and execution of market activation programs within assigned brands, geographies, and/or channels. This role partners with internal and external stakeholders to drive effective implementation of programs and initiatives that support value and growth objectives. KEY WORKING PARAMETERS Focus, Scope, & Impact: Leads a team of regional integrated marketers focused on assets and franchise relationships Represents the Category OU platforms/programming/innovation in Governance Routines at region and aligning bottlers & customers to support the plans Responsible for assessing and analyzing consumer insights and passions, as well as, leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU's achieve business plan Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets Responsible for activating local market assets and engaging in the Collaborative Business Planning process creating key strategies that reinforce The Coca-Cola Partner Commitment with those partners Leads regional customer marketing with our larger regional retail customers within the region supporting their core strategies via the Collaborative Business Plan Collaborate with Creative Operations to deliver regional and customer creative marketing content Key focus is on long term (3-5 year) brand preference building, increasing our per cap consumption and revenue and creating long term, winning strategic plans with our bottlers and customers KEY SUCCESS PARAMETERS Education Minimum Required: Bachelor's degree Preferred Level: MBA or other graduate degree Experience Minimum Required: 3-5 years of experience, preferably in the consumer goods/beverages industry or sports business Experience leading small teams and/or cross-functional projects Strong analytical and insights ability General Manager Mindset Strategic thinking and effective communication skills Customer and regional (local market) marketing experience Exposure to shopper insights, partnership management, and annual planning Preferred Level: 7-9 years of experience in the consumer goods/beverages industry or sports business Experience in marketing partnerships and customer marketing Experience working with marketing assets and supporting financial management Work Focus Contribute to building and maintaining a high-performing and engaged team Develop customer and partnership skills Support the implementation of national sales and marketing plans across regions and customers Assist in asset planning, partnership management, and customer marketing activities Demonstrate strategic and creative thinking Ability to interpret shopper behavior, brand strategies, and channel/customer needs, and help turn this knowledge into action Previous experience in customer/shopper/region/channel management is a plus Demonstrated personal leadership and influencing skills Communication Focus Communicates regularly with internal teams, bottlers, and local marketing assets, as well as regional customers Collaborates with category leads, partnerships, connections, and creative to support customer and system engagement Works to align interests with bottlers and local assets The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Business Insights, Customer Insights, Customer Marketing, Financial Management, General Management, Influencing, Marketing, People Management, Sports Marketing, Strategic Thinking Pay Range: $189,000 - $217,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

ref: (R-132029) 33 days ago

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