Director, B2B Product Marketing & Sales Enablement job
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Thyme Care
| Job Ref: | 5729188004 |
| Employer: | Thyme Care |
| Category: | Product Marketing |
| Salary and Benefits: | USD 178,500.00 - 210,000.00 per year |
| Map: | United States (Show on map) |
Description | |
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OUR MISSION
We exist to create a more connected, compassionate, and confident experience for people with cancer and those who care for them. We make it easier to get answers, access high-quality care quickly, and feel supported throughout treatment and beyond. Today, Thyme Care is a market-leading value-based oncology care enabler, partnering with national and regional health plans, providers, and employers to deliver better outcomes and lower costs for thousands of people across the country. Our model combines high-touch human support with powerful technology and AI to bring together everyone involved in a person's cancer journey: caregivers, oncologists, health plans, and employers. As a tech-native organization, we believe technology should strengthen the human connection at the center of care. Through data science, automation, and AI, we simplify complexity, improve collaboration, and help care teams focus on what matters most: supporting people through cancer. Looking ahead, our vision is bold: to become a household name in cancer care, where every person diagnosed asks for Thyme Care by name. If you're inspired to make cancer care more human and to help reimagine what's possible, we'd love to meet you. Together, we can build a future where every person with cancer feels truly cared for, in every moment that matters. ROLE OVERVIEW: Thyme Care's growth depends on how well we understand and design for the people who decide whether to partner with us. We are seeking a Director of B2B Product Marketing & Sales Enablement, a strategic thinker, skilled storyteller, and experienced cross-functional operator who can translate deep market insight into compelling narratives and commercial activation. Thyme Care sells into a diverse and complex ecosystem. Our buyers and influencers span multiple payer audiences (regional and national health plans, employer purchasers and benefits leaders, care management leaders, medical directors, network strategy teams) and multiple provider audiences (oncology practices, community oncology networks, and oncology service lines within large health systems). Each of these segments has distinct priorities, incentives, and decision-making criteria. This role requires the ability to deeply understand-and speak fluently to-these varied environments. Reporting to the VP of Marketing & Communications, this leader will oversee Product Marketing, Audience Insights, Content Marketing, Sales Enablement, and Field & Event Marketing for the B2B business. They will ensure that market understanding, narrative strategy, content, and field activation work in concert to build credibility, strengthen relationships, and accelerate deals. This is a player-coach role: someone who can set direction, roll up their sleeves, and operate as a core strategic partner to Product, Clinical, and Commercial leadership. WHAT YOU'LL DO: Audience Insight & Market Understanding
WHAT YOU'VE DONE
WHY THIS ROLE, WHY NOW Thyme Care is expanding rapidly across payers, oncology practices, and health systems. As our partnerships and capabilities grow, we need a stronger, more insight-driven foundation for understanding our diverse buyers-and a more sophisticated commercial narrative that reflects their realities. This role sits at the heart of that evolution. By connecting deep market insight to compelling storytelling, field activation, and sales enablement, the Director of B2B Product Marketing & Sales Enablement will shape how the market understands our value and why partners choose us. This leader will help make Thyme Care a trusted, indispensable partner in transforming cancer care across multiple care delivery environments. OUR VALUES At Thyme Care, our core values guide us in everything we do: Act with our members in mind, Move with purpose, and Seek diverse perspectives. They anchor our business decisions, including how we grow, the products we make, and the paths we choose-or don't choose. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Thyme Care. Individual pay decisions are based on several factors, including qualifications, experience level, skillset, and balancing internal equity relative to other Thyme Care employees. The base salary for this role is $178,500 to $210,000. The salary range could be lower or higher than this if the role is hired at another level. This position is also bonus-eligible. We recognize a history of inequality in healthcare. We're here to challenge the status quo and create a culture of inclusion through the care we give and the company we build. We embrace and celebrate a diversity of perspectives in reflection of our members and the members we serve. We are an equal-opportunity employer. Be cautious of recruitment fraud, and always confirm that communications are coming from an official Thyme Care email. | |
ref: (5729188004) 21 days ago
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