Description
Job Overview:
As a Marketing Director, you'll be responsible for driving local marketing in the New York market. This role will partner with the lead generation team, sales partners, and operational leaders to drive growth marketing and work with the marketing team to execute marketing strategies across a variety of integrated marketing tactics. The director will develop important relationships with market leaders and the regional vice president of sales to ensure alignment across marketing and sales and they will be key to driving impact and engagement across the region.
This hybrid position reports to may report to our corporate offices in Midtown Manhattan or Brooklyn, New York.
Your Responsibilities:
- Lead local marketing efforts for the New York market, establishing relationships with stakeholders across these markets to support and balance global marketing plans and local marketing execution
- Collaborate with the VP of Marketing, East, North and South Regions to develop and execute the marketing plans that are designed to achieve growth across in the market in partnership with the lead generation, content and creative and strategic communications leaders
- Collaborate and brief the inhouse agency and growth team in support of local plans
- Leverage AI tools and market insights to develop local campaigns and content
- Develop local advertising plans and work with the regional creative team for execution (print ads, industry opportunities, etc.); lead local geo-targeting to amplify local campaigns and events
- Identify PR opportunities and collaborate with the Vice President, Strategic Communications on PR strategy and execution
- Partner with Regional Vice President of Sales, North Region, driving marketing efforts and alignment between sales and marketing through monthly meetings, pursuit plans and execution and act as a liaison between regional sales and the lead generation team
- Lead all regional and market event and sponsorship activity (external facing) including both the event plan and the promotional plans, briefing creative and content with the local team, briefing the lead generation team for registration and invitation execution, lead webinars and provide stakeholders with all needed materials and collateral for in-person
- Develop and lead execution on internal associate referral programs and online reputation programs (i.e. Simply Ask) In New York and in collaboration with the other directors to leverage proven tactics
- Analyze marketing tactics' performance and present insights to stakeholders in partnership with the VP of Marketing, East, North and South Regions and the support of the lead generation team
- Manage local marketing budgets in partnership with the VP of Marketing, East, North and South Regions including reporting and invoice management
Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, Advertising, or a related field required.
- 6 + years of experience in marketing or related field required.
- Solid understanding of effective marketing and communications strategies
- Outstanding written, verbal, presentation and editing skills
- Ability to establish a solid working relationship with senior level management, the Business Development team and Operations team
- Strong project management and time management skills, ability to prioritize and work efficiently under pressure
- Ability to work with sensitive or confidential information
- Works effectively with coworkers, clients, customers, and others by sharing ideas in a constructive and positive manner; addresses problems and issues constructively to find mutually acceptable and practical business solutions.
- Must possess a high energy attitude and an ability to multi-task/prioritize different projects at any given time.
- Ability to maintain confidentiality and handle sensitive information with discretion.
What We Offer :
As a full-time associate, you will be eligible for full comprehensive benefits including your choice of multiple medical plans, dental, vision, life insurance, short - term and long-term disability , legal, identity theft, and pet insurance. You will also be eligible for company - paid life insurance and benefits from our employee assistance program. In addition, you will be eligible for paid time off, paid holidays, tuition reimbursement, and a 401 ( k ) with company match.
Compensation:
$ 125 000 - $ 14 0000 / year
Disclaimer Statement
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. This is not an all-inclusive job description; therefore, management has the right to assign or reassign schedules, duties and responsibilities to this job at any time.
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