Farrow and Ball - Head of Marketing - North America, Remote Tri State region
We are excited to be actively seeking a
motivated individual who excels in a
dynamic work setting to become part of our
Marketing Department in
North America, taking on the role of
Head of Marketing. This position offers a
full-time commitment working
remotely within the Tri-State region, with regular travel to connect with colleagues and Brand partners.
Farrow & Ball are a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients.
The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 75 years and now proudly have 60 showrooms worldwide with a global network of stockists.
The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.
As a key member of the Farrow & Ball Marketing Team, the Head of Marketing will lead our marketing strategy across North America. Whilst the team is small, the opportunity is huge as we grow our awareness in the market. This role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition and retention, and revenue growth against our core strategic initiatives. As a senior leader, you will manage a high-performing team and work closely with cross-functional stakeholders - particularly in NA and UK.
What we expect from you as a Head of Marketing:
Key Responsibilities:
- Regional Marketing Strategy: Develop and implement a data-driven, region-specific marketing strategy aligned with global objectives and local market dynamics.
- Brand Positioning: Ensure cultural relevance and resonance. Aid the development of our NA brand position through market research, as well as ensuring consistent brand messaging / localization where needed across all North American channels and campaigns, working closely with our central Brand team.
- Demand Generation: Drive measurable growth through targeted campaigns to our core audiences (Designers, Painters, Homeowners, Stockists, Web). This could be through events, lead nurturing, or dedicated performance marketing initiatives working closely with your team and our Media Manager and agency (UK based).
- Customer Insights: Conduct market research, consumer proposition development and competitive analysis to identify trends, opportunities, and customer needs.
- Stakeholder Collaboration: With a head office and Global team in the UK this is important, and we also have a widespread team across NA that need to be bought along on the Brand journey. Close collaboration is required with Marketing, Ecommerce, PR & Communication, People & Culture, Finance, Procurement.
- Budget & ROI: Track and report on KPIs, ROI, and marketing effectiveness for all NA activity.
- Team Leadership: Build, manage, and mentor the NA marketing team as well as influencing the wider marketing team on NA goals.
Key Attributes:
- Significant experience in B2C/B2B marketing, with proven experience in a senior leadership role.
- Demonstrated global marketing experience, including successfully expanding an established brand into new international markets.
- Proven track record of making data-driven decisions to guide strategy, optimize performance, and deliver measurable results.
- Strong background in creative excellence, with the ability to develop and evaluate high-impact creative work across channels.
- Bachelor's degree in marketing, Business, or a related field.
- Proven success in driving a marketing strategy in the North American market.
- Strong understanding of demand generation, brand strategy, retention and marketing analytics. Within this, a passion for data and numbers to demonstrate a core understanding of market levers.
- Excellent communication, collaboration, and stakeholder management skills. Proven ability to work in a fast-paced environment.
- Experience in the decor or home furnishings category (a plus, but not required).
What you can expect from us
- A competitive salary, reviewed annually based on individual performance
- Eligible for a performance-based bonus scheme
- 15 days' annual leave which increases with length of service plus statutory holidays
- 401K scheme matched by F&B
- Generous staff discount on F&B products
- Employee Assistance Programme with 24/7 support
- Enhanced Healthcare, Dental & Vision
- Short and Long term Disability insurance
- Life Assurance and AD&D insurance
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