Location: Princeton, NJ ONSITE
About Summit:
Summit Therapeutics Inc. is a biopharmaceutical oncology company with a mission focused on improving quality of life, increasing potential duration of life, and resolving serious unmet medical needs. At Summit, we believe in building a team of world class professionals who are passionate about this mission, and it is our people who drive this mission to reality. Summit's core values include integrity, passion for excellence, purposeful urgency, collaboration, and our commitment to people. Our employees are truly the heart and soul of our culture, and they are invaluable in shaping our journey toward excellence.
Summit's team is inspired to touch and help change lives through Summit's clinical studies in the field of oncology. Summit has multiple global Phase 3 clinical studies, including:
Non-small Cell Lung Cancer (NSCLC)
- HARMONi: Phase 3 clinical study which was intended to evaluate ivonescimab combined with chemotherapy compared to placebo plus chemotherapy in patients with EGFR-mutated, locally advanced or metastatic non-squamous NSCLC who were previously treated with a 3rd generation EGFR TKI.
- HARMONi-3: Phase 3 clinical study which is intended to evaluate ivonescimab combined with chemotherapy compared to pembrolizumab combined with chemotherapy in patients with first-line metastatic NSCLC.
- HARMONi-7: Phase 3 clinical study which is intended to evaluate ivonescimab monotherapy compared to pembrolizumab monotherapy in patients with first-line metastatic NSCLC.
Colorectal Cancer (CRC)
- HARMONi-GI3: Phase 3 clinical study intended to evaluate ivonescimab in combination with chemotherapy compared with bevacizumab plus chemotherapy.
Ivonescimab is an investigational therapy not presently approved by any regulatory authority other than China's National Medical Products Administration (NMPA). Summit is headquartered in Miami, Florida, and has additional offices in California, New Jersey, the UK, and Ireland.
Overview of Role:
The Director of Omnichannel Marketing will lead the development and execution of innovative digital strategies, with an emphasis on Omnichannel Marketing, to enhance customer engagement, collaborate with Operations, and drive launch success. You are a visionary leader with a deep understanding of digital strategies/tactics, customer experience, along with accompanying technologies, data governance, and omnichannel marketing.
You will work with Marketing Operations to ensure smooth execution of all digital platforms, tools and applications, including but not limited to, websites, virtual presentations, field and HQ digital content, and social media. You will measure ROI and KPIs and assess need for enhanced investments and innovative platforms. You will also ensure effective deployment of core media strategies and management of media AOR. You bring deep pharmaceutical industry expertise, strong strategic acumen, and a proven track record of developing roadmaps and driving Omnichannel transformation.
Role and Responsibilities:
- Omnichannel Marketing:
- Develop, plan, and implement the overall omni-channel marketing strategy to key customer segments in partnership with Commercial Operations partners.
- Evaluate and recommend new optimization methods to improve customer experience.
- Generate innovative ideas to increase web traffic and ensure best web practices are being met, and brand strategies and identities are maximized.
- Understand the long-term impact based on market dynamics now and in the future and facilitate strategy and plan implementation to produce long term profitable access, while meeting short term key brand performance metrics.
- Identify innovative solutions that enhance HCP engagement, omnichannel marketing, and field force effectiveness.
- Translate long-term omnichannel strategy into actionable roadmaps with clear milestones, KPIs, and business value.
- Actively manages agency partners and collaborates with Digital Operations to effectively plan and execute on omni-channel campaigns and journeys supporting brand strategy.
- Digital Strategies:
- Develop and implement comprehensive digital strategies that align with business objectives and enhance customer engagement across various digital platforms.
- Oversee relationships with external vendors to ensure high-quality digital production and effective media campaigns, negotiating contracts and managing performance.
- Omnichannel Pilots and Scalability Planning:
- Oversee and lead the planning and execution of omnichannel pilot programs, analyzing results and scaling successful initiatives to maximize reach and impact.
- Content Personalization:
- Utilize customer data to drive personalized content strategies, enhancing user experience and engagement through targeted messaging and campaigns.
- Tech Integration and Data Governance Collaboration:
- Collaborate closely with Digital Operations, Business Information Services, and IT teams to ensure seamless integration of digital technologies and robust data governance practices, ensuring data integrity and security.
- Partner closely with Commercial Operations to integrate digital initiatives with brand strategies, sales force enablement, analytics, and customer insights.
- Facilitate cross-functional working groups to enhance communication, prioritize projects, and enable seamless delivery of Omnichannel initiatives.
- Marketing Operations:
- Manages digital asset plan and content calendars. Includes development, planning, communication, and execution of annual digital plan and deployment calendar with implementation support from Commercial Operations
- Day-to-day functional areas of Marketing and Omnichannel Strategy, including all budget-related, project management oversight and other issues.
- Oversee the print channel to ensure effective dissemination of all communication and tools meet the internal customer expectations.
- Work with Commercial Operations to manage user experience across platforms, assisting with problem resolution.
- Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities.
- All other duties as assigned
Experience, Education and Specialized Knowledge and Skills:
- Bachelor's degree in Marketing, Business, Information Technology, or related field; advanced degree preferred
- Minimum of 10+ years of relevant experience with 8+ years of experience in digital strategy, preferably within the pharmaceutical industry
- Proven experience leading collaborative cross-functional digital initiatives in a matrixed environment
- Proven track record of developing and executing successful digital strategies
- Strong understanding of digital technologies, data governance, and omnichannel marketing
- Excellent leadership, negotiation, and relationship management skills
- Ability to analyze data and derive actionable insights to drive strategy
- Exceptional communication and presentation skills
- Prior pharma launch experience
- Experience in designing end-to-end customer experiences across digital, media and customer support ecosystems
The pay range for this role is $203,000-$253,500 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include bonus, stock, benefits and/or other applicable variable compensation.
Summit does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact Summit's Talent Acquisition team at recruiting@smmttx.com to obtain prior written authorization before referring any candidates to Summit.
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