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VP, EMEA Growth Marketing job in Hudson

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Hudson, New York - NY Warner Bros. Discovery

Job Ref:	R000101316
Employer:	Warner Bros. Discovery
Category:	Growth Marketing
Job Type:	Full Time
Salary and Benefits:	USD 214,360.00 - 398,096.00 per year
Location
State:	New York - NY
City:	Hudson
Map:	United States, New York , Hudson (Show on map)
Description
Welcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next... From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. The VP of EMEA Growth Marketing is a senior leader within the streaming marketing management team, responsible for driving subscriber, revenue, and profit growth across EMEA. This role leads the consolidated marketing efforts, working closely with cross-functional teams to deliver ambitious growth targets and optimise marketing investments. Key Responsibilities Strategic Leadership Develop and execute a retail-focused growth strategy, prioritising market investments based on growth potential and revenue opportunities. Collaborate with the distribution team to maximise wholesale growth and bundling initiatives. Evaluate and implement strategic levers, including sports rights acquisition, pricing adjustments, promotional campaigns, retention offers, and packaging innovations. Assess risks and rewards for partnership bundles to enhance subscriber value Planning & Forecasting Produce annual and quarterly EMEA marketing plans, incorporating local strategies for key markets. Partner with heads of marketing in each market to create tailored subscriber growth plans. Forecast gross adds, sports attachments, and churn, providing monthly finance submissions to support net subscriber growth targets. Budget & Resource Management Manage a marketing budget exceeding $150M, overseeing spend across upper and lower funnel activities and non-media costs. Work with local marketing leads to ensure efficient allocation and optimization of resources. Performance & Optimization Lead the trading forum, driving collaboration across teams responsible for subscriber acquisition, engagement, and churn prevention. Deliver recommendations and ongoing optimization of the full funnel marketing mix for each key market, leveraging global marketing mix modelling (MMM) tools and data insights. Provide local marketing heads with base plans and actionable strategies for their markets. Team Leadership & Creative Excellence Lead a team focused on digital creative optimization, briefing the internal creative services team to produce all digital assets required for upper and lower funnel placements. Foster a culture of innovation and continuous improvement within the team. Growth Experimentation Champion growth experimentation across EMEA, designing and implementing tests to accelerate subscriber growth. Oversee market experimentation, media and channel mix testing, dynamic creative optimization (DCO), paid social creative testing, and landing page A/B and multivariate tests Success Metrics Subscriber Growth Subs acquisition and churn reduction Streaming Revenue and EBITDA ROI on marketing spend How We Get Things Done... This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $214,360.00 - $398,096.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

ref: (R000101316) 28 days ago

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