At Niagara, we're looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water.
Consider applying here, if you want to:
- Work in an entrepreneurial and dynamic environment with a chance to make an impact.
- Develop lasting relationships with great people.
- Have the opportunity to build a satisfying career.
We offer competitive compensation and benefits packages for our Team Members.
Director of Marketing
The Director of Marketing will lead Niagara's push into branded consumer markets by developing brand strategies, overseeing commercialization, and shaping creative storytelling that resonates with consumers and retail partners. This leader will bring together brand marketing, innovation, and creative direction to establish Niagara as a recognized name in beverage brands that deliver on value, quality, and sustainability.
Essential Functions
- Lead the creation and growth of Niagara's branded beverage portfolio
- Build Niagara's marketing and brand management discipline from the ground up
- Define how Niagara's brands connect with consumers and retailers through insights, innovation, and creativity
- Drive profitable growth by balancing brand equity building with commercial performance
- Develop long-term brand strategies and architectures that position Niagara's branded beverages for sustainable growth.
- Define each brand's purpose, target audience, competitive positioning, and value proposition.
- Lead annual brand and marketing planning processes, aligning objectives and budgets to business priorities.
- Own brand-level P&L performance, ensuring marketing initiatives contribute directly to sales and margin growth.
- Partner with Insights and Analytics to translate consumer, shopper, and customer data into actionable brand strategies.
- Lead cross-functional innovation and commercialization initiatives from concept through market launch.
- Collaborate with R&D and Supply Chain to align product design, packaging, and manufacturing feasibility with brand strategy.
- Guide packaging design and brand architecture to drive shelf impact and consumer appeal.
- Develop go-to-market playbooks and activation frameworks that ensure excellence in launch execution.
- Establish KPIs and measurement processes for innovation performance post-launch.
- Serve as creative director for Niagara's branded portfolio, overseeing visual identity, campaign concepts, and brand voice.
- Manage and inspire creative agencies, design partners, and content producers to deliver on-brand, high-impact work.
- Ensure brand stories are consistently expressed across packaging, digital, retail, and experiential channels.
- Build and maintain creative brand guidelines and toolkits for internal and external teams.
- Champion Niagara's sustainability and innovation narratives within brand communications.
- Lead 360° marketing campaigns across digital, social, influencer, shopper, and experiential platforms.
- Partner with Sales and Analytics & Insights to deliver compelling retail marketing programs that drive conversion and sell-through.
- Support digital and e-commerce teams in optimizing brand storytelling online.
- Drive data-informed decision-making through campaign tracking and post-launch analysis.
- Ensure all marketing activities reinforce Niagara's brand purpose and visual identity system.
- Recruit, develop, and mentor a high-performing marketing team capable of scaling Niagara's branded portfolio.
- Build a culture that blends creative curiosity, operational discipline, and business accountability.
- Promote cross-functional collaboration between Marketing, Sales, R&D, and Operations.
- Represent the Marketing function in executive meetings and provide leadership across business initiatives.
- Please note this job description is not designed to contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without prior notice.
Qualifications
- Minimum Qualifications:
- 10+ Years - Experience in brand marketing, innovation, or similar environment
- 10+ Years - Experience in Position
- 10+ Years - Experience managing people/projects
*experience may include a combination of work experience and education
- Preferred Qualifications:
- 10+ Years- Experience in brand marketing, innovation, or similar environment
- 10+ Years - Experience working in Position
- 10+ Years - Experience managing people/projects
*experience may include a combination of work experience and education
Competencies
- Strategic Vision: Ability to craft long-term brand roadmaps grounded in consumer, customer, and commercial insights
- Creative Leadership: Deep understanding of design, storytelling, and campaign development
- Commercial Acumen: Strong financial literacy and understanding of how marketing drives revenue and profit
- Cross-Functional Collaboration: Skilled at leading through influence across multiple business functions
- Analytical Rigor: Proficient in using market and consumer data to inform strategy and investment decisions
- Communication Excellence: Inspires internal teams and external partners through compelling storytelling
- Bias for Action: Comfortable in a fast-paced, entrepreneurial environment with high accountability
This position embodies the values of Niagara's LIFE competency model, focusing on the following key drivers of success:
- Lead Like an Owner
- Manages a safe working environment, accurately documents safety related training, and effectively communicates safety incidents
- Provides strategic input and oversight to departmental projects
- Makes data driven decisions and develops sustainable solutions
- Skilled in reducing costs and managing timelines while prioritizing long run impact over short term wins
- Makes decisions by putting overall company success first before department/individual success
- Leads/facilitates discussions to get positive outcomes for the customer
- Makes strategic decisions which prioritize the needs of the customer over departmental/individual goals
- InnovACT
- Continuously evaluates existing programs and processes, and develops new initiatives to increase efficiency and reduce waste
- Creates, monitors, and responds to departmental performance metrics to drive continuous improvement
- Communicates a clear vision, organizes resources effectively, and adjusts the strategy as needed when managing change
- Find a Way
- Demonstrates ability to think analytically and synthesize complex information
- Effectively delegates technical tasks to subordinates
- Works effectively with departments, vendors, and customers to achieve organizational success
- Identifies opportunities for collaboration in strategic ways
- Empowered to be Great
- Makes hiring decisions primarily based on culture fit and attitude, and secondarily based on technical expertise
- Engages in long term talent planning
- Provides opportunities for the development of all direct reports
- Understands, identifies, and addresses conflict within own team and between teams
Education
- Minimum Required:
- Bachelor's Degree in Marketing, Business or other related field or other related field or equivalent experience
- Preferred:
- Master's Degree in Marketing, Business or other related field or other related field or equivalent experience
Certification/License:
- Required: N/A
- Preferred: N/A
Foreign Language
- Required: NA
- Preferred: NA
Typical Compensation Range
Pay Rate Type: Salary
$183,646.35 - $266,286.99 / Yearly
Bonus Target: 20% Annual
Benefits
Our Total Rewards package is thoughtfully designed to support both you and your family:
Regular full-time team members are offered a comprehensive benefits package, while part-time, intern, and seasonal team members are offered a limited benefits package.
- Paid Time Off for holidays, sick time, and vacation time
- Paid parental and caregiver leaves
- Medical, including virtual care options
- Dental
- Vision
- 401(k) with company match
- Health Savings Account with company match
- Flexible Spending Accounts
- Expanded mental wellbeing benefits including free counseling sessions for all team members and household family members
- Family Building Benefits including enhanced fertility benefits for IVF and fertility preservation plus adoption, surrogacy, and Doula reimbursements
- Income protection including Life and AD&D, short and long-term disability, critical illness and an accident plan
- Special discount programs including pet plans, pre-paid legal services, identity theft, car rental, airport parking, etc.
- Tuition reimbursement, college savings plan and scholarship opportunities
- And more!
https://careers.niagarawater.com/us/en/benefits
* *Los Angeles County applicants only** Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and any other applicable local and state laws.
Any employment agency, person or entity that submits a résumé into this career site or to a hiring manager does so with the understanding that the applicant's résumé will become the property of Niagara Bottling, LLC. Niagara Bottling, LLC will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
Employment agencies that have fee agreements with Niagara Bottling, LLC and have been engaged on a search shall submit résumé to the designated Niagara Bottling, LLC recruiter or, upon authorization, submit résumé into this career site to be eligible for placement fees.
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