VP of Portfolio Marketing job in Atlanta
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Atlanta, Georgia - GA Atlanticus Holdings Corporation
| Job Ref: | 199665 |
| Employer: | Atlanticus Holdings Corporation |
| Category: | General Marketing |
Location | |
| State: | Georgia - GA |
| City: | Atlanta |
| Post Code: | 30328 |
| Map: | United States, Georgia , Atlanta (Show on map) |
Description | |
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Empowering Better Financial Outcomes for Everyday Americans
When you join Atlanticus, you become a member of a fast-growing, mission-focused company that is committed to aid in meeting the financial needs of middle-class Americans. With a culture of collaboration and a one-team mindset, we encourage entrepreneurial thinking to empower our customers toward financial well-being. Atlanticus™ technology enables bank, retail, and healthcare partners to offer more inclusive financial services to everyday Americans through the use of proprietary analytics. We apply the experience gained and infrastructure built from servicing over 20 million customers and over $40 billion in consumer loans over more than 25 years of operating history to support lenders that originate a range of consumer loan products. These products include retail and healthcare, private label credit and general-purpose credit cards marketed through our omnichannel platform, including retail point-of-sale, healthcare point-of-care, direct mail solicitation, digital marketing, and partnerships with third parties. Additionally, through our Auto Finance subsidiary, Atlanticus serves the individual needs of automotive dealers and automotive non-prime financial organizations with multiple financing and service programs. Office Locations
Work Culture We foster a collaborative, innovative environment where everyone contributes to building something meaningful. You'll be empowered to lead, grow, and make an impact The Role We are seeking an exceptional VP of Portfolio Marketing to shape and lead the strategic direction of retention and engagement marketing across our credit card portfolio. This senior marketing leader will play a pivotal role in improving portfolio health, driving customer engagement, and advancing Atlanticus' mission of responsible lending. As the VP of Portfolio Marketing, you will serve as the marketing leader responsible for defining and executing the existing customer marketing and lifecycle strategy for Atlanticus' credit card portfolio. You will drive performance across the entire customer lifecycle-activation, utilization, repayment, retention, and loyalty-while balancing growth, risk, compliance, and customer outcomes at scale. This role requires deep domain expertise in non-prime credit markets, strong leadership skills, and the ability to influence cross-functionally at a senior level. You will shape the portfolio management roadmap, guide testing decisions, and lead a high-performing team in delivering data-driven, compliant, and customer-centered portfolio growth strategies. Key Responsibilities Strategic Leadership & Vision
Portfolio Management & Performance Accountability
Data-Driven Decision Making
Cross-Functional Collaboration
Organizational Leadership & Team Development
Channel Strategy & Execution Oversight
Qualifications Experience & Expertise
Leadership & Influence
Technical & Analytical Strength
Why You'll Love Working Here This isn't just a job, it's a place to lead, grow, and thrive. If you believe in your skills and drive, we'll provide the resources and support to help you succeed. Benefits include:
Atlanticus is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, religion, gender, sexual orientation, age, veteran status, disability, or other protected status. | |
ref: (199665) 15 days ago
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