Who We Are:
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.
What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X and Facebook. (*in collaboration with AbbVie)
About the Role:
A member of the brand leadership team who is critical in supporting brand strategy across Medical Marketing, HCP and Patient Marketing. Provides strategic leadership, direction, and oversight to the West Area Field Medical Marketing team, which serves as the brand's primary point of contact with key opinion leaders and critical customers to drive core brand messages and gather critical insights in support of brand strategy.
Cross functional conduit, between HQ and the field to ensure connectivity and alignment across all customer facing functions. Accountable for leading the team who orchestrate commercial engagements with HCPs and Patient brand ambassadors.
Provide strategic leadership and direction to a team of Field Medical Marketing professionals at various levels of seniority, fostering collaborative relationships with key healthcare experts while ensuring alignment with organizational objectives. Guides the team in developing and executing comprehensive medical marketing strategies that effectively engage healthcare professionals to advance scientific exchange and brand advocacy.
Your Contributions (include, but are not limited to):
- Brand Strategy
- Provides leadership in brand planning and strategic development for the Field Medical Marketing plan within their assigned area.
- Leads the transformation of field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
- Establishes strategic alignment and operational excellence of assigned Advisory Board execution end-to-end, oversees team responsible for execution
- Synthesize field-based market research that generates insights that inform and/or validate brand strategy from team and brings recommendations to commercial leadership
- Marketing Initiatives, Campaigns, and Investments
- Leads respective FMM team in producing marketing campaigns and programs, functioning as a core member of the Marketing Leadership team to lead the team in executing projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
- Acts as Marketing liaison to aligned sales leadership, providing education on new and existing brand programs
- KOL Engagement
- Responsible for developing and guiding execution of thought leader engagement strategies including identification and development of KOLs and driving alignment with brand goals and strategies. Identifies emerging opinion leaders and gathers insights and perspectives across a wide range of opinion leaders
- Holds team accountable to develop business engagement plans to drive brand differentiation. Holds team accountable to identify key opinion leaders to inform future product commercialization strategy
- Engage top National & Global thought leaders at National/International congresses to ensure Neurocrine's POV is reflected at the podium and in their writing
- Identify as needed, opinion leaders to advocate for brand with payor community
- Directs the identification and engagement process with emerging Key Opinion Leaders (KOLs) for potential brand partnerships, leveraging data sources such as, congress registration lists and field insights
- Oversees efforts to secure KOL participation in congress events and various programs
- Supervises the preparation of detailed reports on KOL engagements for Marketing and Sales leadership, ensuring insights are synthesized into actionable recommendations and contributes to trend and sentiment analysis; collaborates with the Commercial Analytics team to integrate these insights into broader activities
- Medical Marketing
- Guides the management of strategic Medical Marketing initiatives, steering projects through all phases including ideation, development, approval, execution, optimization, and evolution, with a focus on aligning efforts with overarching business strategies
- Leads the team in the creation and refinement of content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and promotional materials such as flyers, rep-triggered emails (RTEs), and invitations, ensuring the output adheres to strategic goals and maintains high quality and effectiveness
- Field Alignment
- Leads by example to cultivate and maintain robust relationships with regional field teams (Sales, Medical, and Market Access), guiding the team to ensure consistent implementation and execution of brand strategy across all regions
- Models the application and enhancement of Field Playbook guidelines, drawing from real-world experience and best practices, and works closely with the Senior Director to guide the team in optimizing processes and procedures for improved outcomes
- Compliance
- Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable guidelines and requirements
- Establishes team-wide compliance expectations and models adherence at a leadership level
- Leadership
- Provide strategic leadership and direction to direct reports responsible for the tactical execution of marketing initiatives, ensuring alignment with overall brand strategy and operational efficiency
- Sets vision, structure and culture of team. Drives development and accountability
- Oversee the management of agency operations, guiding the team in executing projects seamlessly, while supporting the promotional review process to ensure compliance and quality standards are consistently met
- Directs the development of derivative content and ensures the effective operation of the speaker bureau and patient ambassador programs. This includes oversight of contracting, needs assessment support, scheduling, and field coordination to optimize program impact
- Foster an environment of continuous improvement by providing personalized coaching and development opportunities for direct reports, empowering them to enhance their skills and contribute effectively to team objectives
Requirements:
- BS/BA degree in marketing, business, health policy, scientific or related field and 12+ years of relevant experience in pharmaceutical/biotech marketing and sales strongly preferred OR
- Master's degree and 10+ years of similar experience preferred
- Extensive previous managerial experience also required
- Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
- Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity with experience effectively applying those skills to product positioning and messaging
- Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success
- Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals
- Neuropsychiatry therapeutic area experience preferred but not required
- Minimum of 5 years in leadership roles managing field-based sales or marketing teams
- Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives
- Applies in-depth knowledge of own area of expertise to solve problems
- Leverages an understanding of departmental inter-connections to support business objectives and mentor colleagues on organizational impact
#LI-OB1
Neurocrine Biosciences is an EEO/Disability/Vets employer.
We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description.
The annual base salary we reasonably expect to pay is $189,200.00-$258,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
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