About Pearl
Pearl is shaping the future of dentistry with a suite of AI solutions developed to establish higher standards of quality and care for patients worldwide. Since 2019, our team has engineered FDA-cleared computer vision capabilities for interpretation of 2D and 3D dental imagery - industry-leading capabilities which clinicians, practice owners, labs and insurers use to elevate the efficiency, accuracy and consistency of dental care around the world.
Who We're Looking For
The VP of Growth Marketing will architect and run Pearl's growth engine - unifying demand generation, performance marketing, Product Led Growth (PLG) experimentation, and pipeline acceleration into a scalable, measurable system that powers our revenue growth. You will lead a compact, high-caliber growth team today, with the mandate to scale the function as Pearl expands into new products, segments, and markets.
You'll partner closely with Product Marketing, Brand/Comms, and the SMB and Enterprise Sales teams - and you'll be accountable for turning that alignment into measurable performance.
Demand Generation & Pipeline Growth
- Build and scale predictable demo and pipeline engines across SMB and DSO
- Own performance channels including paid media, ABM, SEO, email, and direct mail
- Execute multi-touch demand programs across paid, organic, PLG, and partner channels
- Drive pipeline acceleration programs with clear attribution in partnership with Sales
Performance Marketing & Experimentation
- Lead full-funnel paid strategies across Meta, Google, LinkedIn, and industry channels
- Run continuous experimentation focused on demo-to-close performance
- Partner with Studio, Brand/Comms, and Product on high-performing creative and PLG initiatives
- Optimize channel mix, targeting, and spend to meet CAC and ARR goals
SEO & Web Growth
- Own SEO strategy, rankings, content roadmap, and inbound demo generation
- Oversee site structure, landing pages, and conversion flows for SMB, DSO, and PLG motions
- Publish high-intent product pages and authority-building content to drive organic growth
ABM & Outbound Growth
- Build segmentation, targeting, and multi-touch ABM programs for high-value DSOs
- Develop integrated outbound and account-based campaigns aligned with Sales motions
- Lead retargeting, intent-based targeting, and account nurturing programs
Events
- Own event ROI, lead flow, and follow-up performance
- Partner with Sales on event strategy and manage Growth event budgets
- Standardize playbooks and follow-up sequences to ensure pipeline impact
Analytics, Forecasting & Insights
- Own CAC, demo-set forecasting, pipeline attribution, and ROI reporting
- Partner with RevOps on dashboards and weekly prioritization
- Present insights to senior leadership to inform strategy, budgeting, and optimization
What You'll Need to Succeed
- Robust experience in SaaS growth marketing (ideally across both sales-led and product-led motions)
- A seasoned demand-generation leader comfortable owning pipeline and revenue outcomes
- Expert in performance channels: paid search, paid social, SEO, ABM, and lifecycle
- Highly analytical - fluent in dashboards, attribution models, and experimentation
- Strong cross-functional collaborator (PMM, Brand, Sales, Studio, Product)
- Excellent communicator with the ability to simplify complexity
- Fast, resourceful, and biased toward optimization and iteration
- Adept at building systems, not just campaigns
What We Offer
- Competitive Benefit and Compensation Offerings
- Professional development and training opportunities
- Unaccrued, Flexible PTO
- Remote-first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City - near Pearl's office hubs
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