Director of Performance Marketing (Remote) job
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Rula Health
| Job Ref: | rVj9daQcbWXT |
| Employer: | Rula Health |
| Category: | Growth Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 181,600.00 - 202,900.00 per year |
| Map: | United States (Show on map) |
Description | |
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We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii. About the Role We are looking for a Director of Performance Marketing that will lead the paid media and performance marketing strategy across the full DTC funnel for patient marketing, driving scalable growth with strong ROI discipline across a nine-figure budget. You will build and lead a high-performing team, manage agency partners, and oversee performance and brand paid media programs. Partnering closely with analytics, you'll implement modern measurement and experimentation frameworks, including MMM, attribution, and incrementality testing, to inform decisions and unlock growth. You'll plan, forecast, and report on channel performance, scale patient starts efficiently, and continuously test creative, targeting, bidding, and new channels. This role collaborates closely with brand, product, engineering, and finance teams to ensure on-brand creative, a strong martech foundation, and disciplined investment planning. The ideal candidate brings 10+ years of paid media and growth marketing experience, a track record scaling DTC programs with $50M+ budgets, deep channel expertise, strong analytical and communication skills, and a hands-on, test-and-learn mindset that thrives in complex, high-growth environments. Required Qualifications
Preferred Qualifications While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
We're serious about your well-being! As part of our team, full-time employees receive:
Our team We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued. | |
ref: (rVj9daQcbWXT) 14 days ago
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