Vice President, Growth Marketing job in Rockville
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Rockville, Maryland - MD United States Pharmacopeia
| Job Ref: | VICEP003190 |
| Employer: | United States Pharmacopeia |
| Category: | Growth Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 236,600.00 per year |
Location | |
| State: | Maryland - MD |
| City: | Rockville |
| Post Code: | 20852 |
| Map: | United States, Maryland , Rockville (Show on map) |
Description | |
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Who is USP?
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide. At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health. USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds-regardless of background-to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment. Brief Job Overview The Vice President, Growth Marketing will drive a strategic end-to-end customer growth strategy through a multi-channel marketing approach that drives awareness of USP standards and solutions in line with revenue growth goals. This role will lead the transformation of the overall customer experience to ensure a unified approach across all USP touchpoints along the customer journey helping customers find the right solutions at the right time and place. The incumbent will leverage best in class strategies and harness data, analytics and AI to scale and automate efforts that maximize customer engagement and reach. This includes: Digital Marketing & Content Strategy - Shaping digital marketing strategies and developing digital marketing campaigns to fuel engagement with key target audiences as well as developing a compelling and engaging content and messaging strategy that is tailored to address customer needs with USP standards and solutions. eCommerce & Omnichannel Strategy - Defining the marketing strategy, vision and roadmap for eCommerce and USP's martech platforms to implement innovative approaches to reach customers at the point of purchase and across channels to drive revenue, performance and KPIs. This includes shaping demand generation strategies from MQL to SQL, as well as experimentation and optimization of ongoing efforts. Customer Experience - Gathering actionable market and customer insights across all touchpoints, from awareness to post-purchase along the customer journey. Mapping interactions by target audiences to understand opportunities to enhance the overall customer experience. Understanding customer perceptions, online behavior, and purchase drivers that can drive loyalty and defining customer personas to better differentiate customer journeys by audience type. In addition, leading collaboration as well as facilitating governance cross-functionally to ensure input from all customer facing teams to develop metrics and KPIs This is a professional supervisory position and the incumbent in this role will drive thought leadership needed to deliver goals and also responsible for the growth and development of direct reports and key staff members. This role will lead building and scaling a unified team and fostering strong cross-functional collaboration to operationalize strategies and in turn deliver on USP Mission to support quality medicines and deliver public health impact. This position requires an individual with strong business acumen, creativity, strategic thought leadership, critical thinking and analysis, project management, collaboration and communication skills. How will YOU create impact here at USP? As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards. Additionally, USP's People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments. The VP, Growth Marketing has the following responsibilities to:
Who is USP Looking For? The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:
Additional Desired Preferences
Supervisory Responsibilities 18 team members - 8 US staff (and 10 functional India staff) are supervised by this role. Benefits USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected. Compensation Base Salary Range: USD $236,600 - 319,500 annually. Target Annual Bonus: % Varies based on level of role. Individual compensation packages are based on various factors unique to each candidate's skill set, experience, qualifications, equity, and other job-related reasons. Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. | |
ref: (VICEP003190) 13 days ago
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