VP, Marketing Strategy, Brand & Sales Enablement
National Corporate Housing | Home, Wherever You Are
National Corporate Housing is seeking an experienced and strategic
Vice President of Marketing Strategy, Brand & Sales Enablement to lead the development and execution of marketing strategies that strengthen our brand, fuel revenue growth, and support our sales teams. This role oversees a multi-functional marketing team and ensures full alignment between marketing initiatives and sales outcomes. The ideal candidate is data-driven, customer-focused, and passionate about enabling B2B marketing impact through technology, insight, and innovation.
At National, we don't just provide housing-we create home-like experiences for global business travelers and relocating professionals. With 28+ offices worldwide, we're a trusted leader in
customized corporate housing and
360-degree services that make transitions seamless.
Expectations for Success:
Brand Strategy & Positioning
- Define and implement a compelling brand strategy that differentiates National in the B2B space
- Socialize and gain approval and engagement of the strategy with the Executive Committee
- Ensure brand consistency across all customer touchpoints and marketing initiatives
- Align marketing efforts with business objectives, revenue goals, and customer needs
Sales Enablement & Engagement
- Equip sales teams with the right content, tools, training, and insights to accelerate deal cycles and improve win rates
- Develop sales playbooks, case studies, competitive intelligence, and product positioning materials
- Implement sales engagement strategies that improve outreach, customer conversations, and pipeline velocity
- Work closely with sales leadership to align marketing and sales efforts for maximum impact
Demand Generation & Growth Marketing
- Drive lead generation strategies using digital marketing, inbound, and paid media
- Oversee marketing automation to nurture leads effectively and optimize the sales funnel
- Implement data-driven approaches to track, measure, and improve lead quality and conversion rates
Content Marketing & Thought Leadership
- Guide the development of a content strategy that positions the company as an industry leader
- Ensure high-quality content that drives engagement, supports SEO, and fuels demand generation
- Leverage AI for content development
- Use insights from customers, sales, and market trends to develop impactful messaging
Supportive-Service Optimization
- Oversee development and enhancement of online self-service tools, portals, and knowledge bases
- Ensure service solutions reduce friction, improve efficiency, and enhance user satisfaction
- Collaborate with product, UX, and customer support teams to ensure a seamless digital experience
- Leverage AI and automation to enhance self-service capabilities
Marketing Operations & Technology
- Implement and optimize marketing technologies to improve efficiency and decision-making
- Manage internal and external event strategies, branded in-person and virtual event experiences, merchandise, and target audience engagement
- Ensure data-driven marketing practices, using analytics for performance optimization
- Establish clear KPIs and reporting frameworks to measure marketing and sales enablement ROI
What Makes This Role Unique?
- Executive-level visibility with direct impact on company growth and positioning
- Lead a multi-disciplinary team in a fast-paced, highly collaborative environment
- Shape brand voice and market presence across multiple customer touchpoint
- Drive the integration of marketing automation, AI, and digital platforms to scale performance
- Be at the forefront of aligning marketing efforts with sales success and customer satisfaction
Who You Are:
- 10+ years of experience in B2B strategic marketing
- Experience in leading an integrated marketing function
- BS/BA degree in business, marketing, or related field
- Strategic Thinking - Ability to align marketing and sales initiatives with business goals and long-term brand vision
- Leadership & Team Development - Skilled in leading and mentoring teams, fostering collaboration and innovation
- Marketing Strategy & Execution - Experience leading a B2B strategic marketing function and executing efficiently
- Sales Enablement & Engagement - Expertise in equipping sales teams with content, training, and strategies
- Supportive-Service & Digital Optimization - Ability to enhance customer autonomy through digitally enabled solutions
- Data-Driven Decision Making - Strong analytical mindset with expertise in performance measurement, A/B testing, and marketing automation
- Brand & Storytelling Expertise - Ability to craft compelling narratives that elevate brand positioning
- Technology & Automation - Proficiency in marketing automation, Salesforce CRM and marketing systems, and sales enablement tools
- Project Management - Strong organizational skills to oversee multiple initiatives across teams
- Fiscal Acumen - Ability to create and manage budgets and ensure maximum ROI on marketing spend
Benefits:
- Competitive Base Salary
- Medical, dental, and vision insurance options
- 401k plan with discretionary match
- Company paid life insurance, short term disability, and long term disability
- Supplemental life insurance, critical illness, accident, and identity theft protection
- One-of-a-kind culture dedicated to Diversity, Equity, and Inclusion
- Inclusive Awards and Recognition Program
- Vacation, sick, and floating holidays
- Paid time off
- Paid volunteer time
- Wellness program
- Complimentary use of corporate apartments for vacation or travel (when available)
- National is a drug & alcohol-free workplace. Please note that we conduct a background check and 5 panel drug screen after a contingent offer has been made.
Additional Information:
Fair Labor Standards Act (FLSA): Exempt
Will not provide assistance with relocation costs
National Corporate Housing is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
Pay Range: $185,000 - $210,000 per hour
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