Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you'll find your place here. We value winning together-while learning, having fun, and making a profound difference for the dreamers and builders in the world.
DigitalOcean is accelerating into a new era of growth and possibility - where our trusted, developer-loved cloud meets the accelerating demands of AI-native builders. We are seeking a Senior Director of Marketing to lead Product Marketing and Corporate Communications (including PR and Analyst Relations), with end-to-end accountability for the corporate narrative that positions DigitalOcean as the simplest, most trusted cloud and inference platform for AI startups, developers, and digital-native businesses.
This leader will not only define our story - they will ensure it shows up consistently, credibly, and with authority across media, analysts, social, the CEO platform, launches, sales assets, and every GTM touchpoint. This includes direct ownership of PR, the build-out of a modern analyst relations function, and hands-on leadership of proactive, high-velocity communications that materially shift market perception and build durable trust.
You will report to the Head of Growth & Marketing and work cross-functionally across Product, Sales, Developer Relations, CEO Staff, Growth, and Events.
What You'll Do
Lead Product Marketing, PR, and Corporate Communications
- Inspire and develop a team of storytellers and communicators who bring DigitalOcean's value to life for developers, startups, and AI-native builders.
- Design and operationalize the playbooks, processes, and cross-functional rituals that make our positioning sharper, our launches more impactful, and our narrative a consistent force across every channel where DO shows up.
Own and Execute DigitalOcean's Corporate Narrative
- Serve as the day-to-day owner of DigitalOcean's corporate narrative - ensuring it is crisp, differentiated, and consistently reinforced across all internal and external motions.
- Partner cross-functionally with Product, CEO Staff, DevRel, Sales, Growth, and Events to ensure messaging is aligned, trusted, and used.
- Translate complex technical and AI-native concepts into simple, memorable stories that resonate with developers, startups, and growth-stage companies.
Build a High-Credibility, High-Velocity PR Engine
- Take full ownership of PR: strategy, execution, relationships, messaging, and metrics. Lead DigitalOcean's shift from an agency-driven PR model to a strategic, internally led powerhouse.
- Develop and scale a systematic cadence of:
- Executive visibility and thought leadership
- Proactive media outreach
- Industry commentary and timely rapid response
- Customer stories and product storytelling that land in press
- Build and operationalize the CEO's public platform on cloud, AI, economics, and builder ecosystems - including social amplification.
Establish and Lead Analyst Relations
- Establish DigitalOcean's analyst relations engine and elevate how influential third-party voices perceive and categorize the emerging AI cloud landscape.
- Drive consistent briefings, positioning documents, and narrative alignment to secure inclusion in waves, quadrants, and landscape reports.
- Ensure analyst perception moves in measurable, positive ways.
Deliver Launches and Product Communications That Drive Adoption
- Lead end-to-end product marketing for major launches, ensuring clarity, value articulation, customer proof, and external amplification.
- Partner with Product and Growth to ensure launches drive adoption, attach, and awareness
Enable High-Impact Sales & GTM Alignment
- Build competitive positioning, talk tracks, and enablement assets that increase seller confidence and accelerate deal cycles.
- Equip Sales with the narratives and assets needed to drive multi-product, strategic deals across the platform.
Make PR and Narrative a Driver of Business Outcomes
- Use data, market intelligence, customer insights, and sentiment analysis to refine and strengthen our story.
- Tie PR and comms efforts directly to measurable outcomes across pipeline, branded search, site traffic, and sales opportunities.
- Ensure DigitalOcean becomes a recognized, credible, and referenced voice in the AI/cloud conversation.
Key Success Metrics
Narrative Penetration + Market Trust
- Consistent inclusion in top-tier business and tech media
- Increased share of voice in AI and cloud infrastructure narratives
Demonstrable improvements in analyst coverage, positioning, and report inclusion
- Growth in influential social engagement (CEOs and senior leaders)
- Increased inbound journalist and analyst interest driven by our thought leadership
Pipeline & Commercial Impact
- Measurable sales pipeline generated or accelerated by PR-driven moments
- Clear lift in lead gen following earned media and executive social moments
- Multi-product attach and adoption influenced by strengthened product
- Adoption and expansion metrics tied to major launches
- Sales enablement usage and win-rate impact
What You'll Bring
- 10+ years in marketing with significant experience across Product Marketing, PR, and/or Corporate Communications in SaaS, cloud, AI, or developer-focused companies.
- Demonstrated ability to architect and execute high-stakes communications and market narratives that reshape perception.
- Experience leading or transforming PR functions - ideally shifting from agency dependency to internal strategic ownership.
- Strong relationships with top-tier media and experience influencing analyst narratives.
- A track record of delivering launches and storytelling that drive measurable business impact.
- Cross-functional leadership experience working with Product, CEO Staff, Sales, Growth, and technical teams.
- A builder's mindset: resourceful, fast-moving, curious, and committed to clarity and excellence.
Compensation Range:
*This is a remote role
#LI-Remote
Why You'll Like Working for DigitalOcean
- We innovate with purpose. You'll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.
- We prioritize career development. At DO, you'll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
- We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
- We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
- DigitalOcean is an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Application Limit: You may apply to a maximum of 3 positions within any 180-day period. This policy promotes better role-candidate matching and encourages thoughtful applications where your qualifications align most strongly.
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