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HCP Marketing Director - CAH job in San Diego

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San Diego, California - CA Neurocrine Biosciences, Inc.

Job Ref:	R5576
Employer:	Neurocrine Biosciences, Inc.
Category:	General Marketing
Job Type:	Full Time
Salary and Benefits:	USD 196,900.00 - 268,000.00 per year
Location
State:	California - CA
City:	San Diego
Map:	United States, California , San Diego (Show on map)
Description
Who We Are: At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs. What We Do: Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X and Facebook. (in collaboration with AbbVie) About the Role:* The Director, Marketing will be responsible for driving the implementation and execution of HCP marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This person will be responsible for the implementation of disease state education and promotional materials for the sales force and non-personal channels. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Sales, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned. The role will include creative development of marketing materials to support the CAH program sales force as well as non-personal/omni-channel tactical execution for CAH. In addition, this individual will be responsible for the development and management of scientific leader engagement, peer to peer activity, collaborate in the development of brand-building marketing plans, and support tactics to accelerate growth for the key brands in CAH. This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep HCP marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy. Your Contributions (include, but are not limited to): Your Contributions (include, but are not limited to): Work cross-functionally to solicit input to develop the Annual Brand Plan, HCP Engagement Plan, aligning with patient marketing plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance HCP education Partner with the Field, Market Insights, Patient Services, Patient Marketing and Medical affairs to develop a prioritized customer segmentation, and align marketing messages, tactics and resources against HCP segments; develop decision support tools for Field team use and work closely with the Field / Training to ensure alignment Expand innovative omni-channel HCP engagement tactics to amplify Field team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketing Supports/develops, leads and manages the scientific leader engagement strategy including the CAH Speaker Bureau, Peer to Peer programs executed by the field or brand team, develops strong relationships with key HCP customers Lead presence at society and congress meetings; support sales force in the execution of local society and HCP educational events Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend Deep experience in leading the successful development and creation of HCP marketing content that simply and concisely communicates complex, scientifically nuanced concepts through PRC process; oversees the pull through across multiple tactical modalities Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Patient marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriate Supports All Company Meeting, POA, regional sales meeting planning and execution Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environment Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication Contributes to the strategic development and execution of the brand initiatives Manages one or more of the following: day-to-day activities of AOR brand agency and other business partners for projects related to promotion. Coordinates with commercial team on brand-related promotional activities to ensure strategic alignment across all stakeholder groups Serves as a subject matter expert for the product, market and treatment landscape Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives Salesforce promotion, and field support Scientific Leadership management, Peer to Peer program management and speaker bureau development Omni-channel HCP marketing (print, digital, social) evangelist with deep experience Medical society, congress and conference strategy and management at National, Regional and local congresses Informs competitive planning and strategic efforts Participates in annual brand planning activities, including forecasts and budgeting Other duties as assigned Requirements: BS/BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. .Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR Master's or MBA degree preferred and 10+ years of related experience OR PhD and 8+ years of related experience Marketing acumen with demonstrable depth of knowledge rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development Exhibits passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires Expertise in digital marketing, specifically implementation of Next-Best-Action and Omnichannel HCP campaigns with demonstrated success and partnership with Sales Experience in collaboration across HCP and Patient marketing with a strong focus in omni-channel Experience executing advisory boards and competitive intelligence Demonstrates strength in analytics to translate data into insights and indicated actions Creative and innovative, while also possessing analytical problem-solving skills Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail Comfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessness. Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty. Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval High ethical standards and personal integrity Proven ability to hit the ground running and take charge of the position Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes Ability to navigate organization with minimal direction, in support of completing tasks Flexibility to accommodate constantly changing environment Aptitude for building positive working relationships Ability to effectively manage multiple projects and vendors Demonstrated proficiency in PowerPoint, Word and Excel Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact #LI-JH1 Requirements: Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description. The annual base salary we reasonably expect to pay is $196,900.00-$268,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.

ref: (R5576) 21 days ago

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