About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are seeking a highly experienced
Head of Affiliate Marketing to build, launch, and scale affiliate marketing from the ground up across all Ruby Labs products.
You will be responsible for creating affiliate programmes for multiple high-traffic consumer products, defining commission structures, selecting and managing affiliate platforms, recruiting and enabling partners, and ensuring robust tracking, attribution, and fraud prevention.
You will
report directly to the Director of Marketing and own the affiliate marketing end-to-end. Your mission is to turn affiliate marketing into a
profitable, scalable, and well-governed growth channel across Ruby Labs' subscription products.
Key Responsibilities
Affiliate Program Strategy & Ownership
- Build and own the global affiliate marketing strategy across all Ruby Labs products.
- Launch affiliate programs from scratch for multiple brands.
- Define conversion events, attribution windows, approval logic, and payout structures per product.
- Set clear performance targets around CPA, LTV, refund rates, and incremental growth.
- Establish affiliate marketing as a core, repeatable revenue channel.
Platform & Tracking Setup
- Evaluate, select, and manage affiliate platforms, networks, and tracking tools.
- Own end-to-end affiliate tracking, attribution, and postback logic.
- Ensure accurate conversion tracking, commission approval flows, and refund handling.
- Proactively QA tracking integrity and resolve attribution issues.
- Work with internal technical teams where needed to ensure reliable tracking infrastructure.
Partner Acquisition & Management
- Recruit, onboard, and manage high-quality affiliate partners.
- Develop partner segmentation, tiering, and incentive strategies.
- Build long-term relationships with top-performing affiliates.
- Manage partner communication, onboarding, enablement, and performance optimisation.
Commission & Offer Strategy
- Design CPA, revenue-share, hybrid, and tiered commission models.
- Create promotional calendars, limited-time offers, and performance-based incentives.
- Continuously optimise commission structures to balance growth and profitability.
Fraud Prevention & Compliance
- Define and enforce affiliate program rules, policies, and compliance standards.
- Monitor traffic quality, refund rates, and chargebacks.
- Detect and prevent fraud, self-referrals, brand bidding abuse, and low-quality traffic.
- Partner with Finance and Legal when needed to manage risk and governance.
Reporting & Performance Analysis
- Build reporting frameworks to track affiliate performance by product, partner, and cohort.
- Analyse conversion quality, LTV, churn, and incremental impact.
- Provide regular performance updates and insights to the Director of Marketing.
- Identify scaling opportunities and risks early.
Process & Team Building
- Create SOPs, playbooks, and documentation for affiliate operations.
- Establish a scalable operating model for affiliate marketing.
- Hire and manage affiliate team members as the channel grows.
Qualifications
Experience
- Minimum 5+ years of hands-on experience in Affiliate Marketing.
- Proven experience building affiliate programs from scratch.
- Experience with SaaS and/or DTC subscription products.
- Demonstrated ability to scale affiliate revenue profitably.
Technical & Platform Expertise
- Strong understanding of affiliate tracking, attribution models, and postback logic.
- Experience working with multiple affiliate platforms and networks.
- Comfortable with pixels, server-side tracking, conversion events, and analytics.
- Ability to independently troubleshoot tracking and attribution issues.
Performance & Data Mindset
- Strong analytical and commercial mindset.
- Experience managing CPA targets, refunds, churn, and LTV.
- Data-driven decision-maker with a focus on sustainable growth.
Leadership & Ownership
- Strong ownership mentality.
- Comfortable operating autonomously in a fast-paced environment.
- Experience building processes and scaling channels.
Communication
- Excellent written and verbal communication skills in English.
- Ability to clearly communicate performance, risks, and opportunities to leadership.
Nice to have
- Experience managing affiliate programs across multiple brands.
- Experience with international affiliates and multi-market setups.
- Background in high-volume consumer funnels.
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review, which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. In the process, we proceed with the following steps:
- Application Submission
- CV and examples of affiliate programs built or scaled.
- Clear performance metrics where possible.
- Recruiter Screening (40 minutes)
- Experience, mindset, and role fit.
- Task Assignment
- Practical task focused on launching an affiliate program from scratch.
- Final Interview (60 minutes)
- Deep dive with the Director of Marketing and Founder on strategy, execution, and ownership.
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We're not here to play small-we're here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you're hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more-more responsibility, more growth, and more success.
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