Opiniion is a resident satisfaction software that partners with property management companies to create better living experiences for their residents. Our platform has helped thousands of property managers collect and act on real-time feedback, improve resident experiences, and enhance their online reputation. Opiniion is committed to exceptional service and innovation, earning recognition as one of America's fastest-growing private companies. Driven by a forward-thinking team, we're shaping the future of resident engagement. Our continued growth and commitment to innovation make this an exciting time to be part of our team!
LOCATION: Lehi, UT
POSITION OVERVIEW:
Opiniion is hiring a VP of Marketing to build a comprehensive, strategic marketing function that connects brand, demand, product marketing, content, and analytics into one high-performing system. This role is critical as we integrate and grow following the Rentgrata acquisition. This leader will mature demand generation into a scalable, repeatable engine, strengthen our tooling and systems (including better utilization of our tech stack), and ensure our strong core offering shows up consistently "in-market" and as a market leader across channels. This role will report to the CXO and work cross functionally with our Sales, Product and Operations teams.
WHAT YOU'LL OWN
Performance Marketing & Demand Generation
- Build a mature demand generation program that becomes a repeatable, scalable pipeline engine
- Own digital and lifecycle strategy to increase funnel velocity and conversion through intentional touchpoints
- Implement a marketing operating system (tools, reporting, attribution, experiments) that supports efficient execution at scale
Brand & Content
- Own brand strategy, narrative, and messaging architecture
- Build an always-on content engine that supports awareness, trust, conversion, and retention
- Increase brand awareness and market credibility with the right audiences
- Partner with HR to strengthen employer brand and build a pipeline of qualified, inbound candidates influenced by Opiniion's brand
CORE RESPONSIBILITIES:
Strategy & leadership
- Translate company objectives into marketing strategy, annual plan, and quarterly roadmaps
- Move Marketing from limited/tactical to comprehensive/strategic with clear priorities and high-quality output
- Establish org structure, role clarity, and hiring plan (in-house + agencies/contractors where needed)
- Build and develop team members to deliver consistently high-quality work
Demand generation: build a scalable engine
- Mature demand gen into a repeatable growth engine that supports Sales now and creates sustainable pipeline long-term
- Define channel strategy (paid, organic, partner, outbound-support, lifecycle) with clear goals and ROI measurement
- Drive meetings and pipeline with quality, conversion, and velocity as first-class outcomes
- Partner with Sales/RevOps on lead definitions, scoring, SLAs, routing, and follow-up systems
Tooling, systems & analytics (HubSpot + tech stack)
- Improve marketing tooling and systems; ensure our CRM and tech stack are fully utilized as a growth and reporting platform
- Define and evolve the marketing tech stack to support data-driven execution at scale (automation, attribution, reporting, experimentation)
- Stand up dashboards and weekly operating cadence tied to funnel performance, lead and pipeline generation, meeting tracking, GTM efficiency, and channel ROI
Product marketing: tighten external execution
- Own product marketing strategy: positioning, packaging, competitive narrative, proof points
- Ensure the offering shows up consistently across website, campaigns, content, outbound materials, and sales collateral
- Build sales enablement assets (decks, one-pagers, case studies, battlecards, talk tracks) and drive adoption
- Lead GTM planning for launches/features and ensure cross-functional readiness (Sales, CS, Product)
Digital execution & lifecycle: increase funnel velocity
- Improve the web experience to increase conversion and better reflect positioning and differentiation
- Build lifecycle marketing programs (nurture, reactivation, onboarding alignment, expansion support) to increase velocity and efficiency
- Optimize funnel touchpoints intentionally to improve conversion rates across stages
Cross-functional alignment (especially post-acquisition)
- Align Marketing tightly with:
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- Sales: pipeline priorities, enablement, feedback loop, execution support
- Product: roadmap alignment, launches, narrative consistency, market feedback
- Customer Success: retention/expansion messaging, customer advocacy, insights loop
- HR: employer brand and recruiting pipeline support
- Create shared GTM rhythms and clarity across teams, with particular attention to integration needs following the Rentgrata acquisition
QUALIFICATIONS:
- 10+ years marketing experience, including senior leadership and team-building
- Proven owner of pipeline and revenue outcomes (not just awareness)
- Strong blend of brand/content + performance/demand + analytics
- Deep product marketing capability with consistent external execution
- Experienced with CRM's and modern B2B marketing stacks; comfortable owning systems and data
- Cross-functional leader who aligns teams and drives execution with high standards
TRAITS WE VALUE:
- Builder/Growth mindset: creates systems, develops people, raises quality and consistency
- Strategic operator: can connect brand, product, demand, content, and analytics into one engine
- Data-driven and creative: balances insight with decisive execution
- High accountability and strong collaboration with Sales, Product, CS, and HR
OPINIION'S CULTURE:
At Opiniion, we take our work seriously, but we don't take ourselves too seriously! Our culture has been affectionately coined "Funfessional"-a perfect blend of professionalism and fun. We are committed to maintaining the highest standards of integrity, ethics, and excellence in all we do while fostering an environment where people enjoy coming to work. We believe in collaboration, innovation, and building a team that truly cares-about our clients, their residents, and each other.
BENEFITS SNAPSHOT:
- Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.
- 401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.
- Pre-tax Health Spending Accounts (HSA).
- Paid Parental Leave for all new parents (including adoption or foster care).
- Unlimited Time Off policies.
- 10 Paid Holidays annually.
- Monthly Gym Reimbursement benefit.
*Note that the above benefits are available only to full-time employees of Opiniion*
Opiniion is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
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