Senior Director, Growth Marketing job in New York
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New York, New York - NY Equinox
| Job Ref: | 744000100311816 |
| Employer: | Equinox |
| Category: | Growth Marketing |
| Job Type: | Full Time |
| Salary: | $100,000+ |
| Salary and Benefits: | USD 220,000.00 - 250,000.00 per year |
Location | |
| State: | New York - NY |
| City: | New York |
| Map: | United States, New York , New York (Show on map) |
Description | |
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Company Description
OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver. OUR CODE: We are passionate about high performance living and we practice what we preach - investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company. If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you. Job Description The Senior Director, Growth Marketing is the enterprise leader for performance marketing strategy across all channels - Paid Social, Programmatic Display/Video, Paid Search (SEM), YouTube, TV, Digital OOH, and emerging media (e.g., Podcasts, Streaming). You will own the growth roadmap, forecasting, and budget allocation, orchestrate our agency partners to execute with excellence, and close the loop between audiences, creative, landing experiences, and business outcomes. This role partners closely with Marketing Analytics, CRM & Martech, Brand/Creative, Digital (Web/App), Product, and Business Intelligence teams to set ambitions, measure incrementality, and scale what works. You will lead both an external agency and lean but high-performing team of channel leaders, drive a rigorous test-and-learn culture, and steward a data-driven approach to profitable growth (CAC/ROAS/LTV/payback). Execution model: Agencies execute day-to-day media; you set direction, pressure-test strategies, and hold partners accountable to velocity of learning and results. Responsibilities:
Qualifications
Pay Transparency: $220K - $250K, bonus + equity eligible Additional Information AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department. Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/ All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States. | |
ref: (744000100311816) 7 days ago
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