Executive Director - Strategic Marketing / Full-time / Days job in Glendale
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Glendale, California - CA Children's Hospital Los Angeles
| Job Ref: | 55274 |
| Employer: | Children's Hospital Los Angeles |
| Category: | General Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 178,360.00 - 305,760.00 per year |
Location | |
| State: | California - CA |
| City: | Glendale |
| Map: | United States, California , Glendale (Show on map) |
Description | |
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NATIONAL LEADERS IN PEDIATRIC CARE
Ranked among the top 10 pediatric hospitals in the nation, Children's Hospital Los Angeles (CHLA) provides the best care for kids in California. Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year. From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children. The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering. Our scientists will work with clinical experts to take laboratory discoveries and create treatments that are a perfect match for every patient. And together, CHLA team members will turn health care into health transformation. Join a hospital where the work you do will matter-to you, to your colleagues, and above all, to our patients and families. The work will be challenging, but always rewarding. It's Work That Matters. Overview This is a remote position. In accordance with CHLA policy, candidates must establish primary residency in California prior to their start date. Purpose Statement/Position Summary: Children's Hospital Los Angeles (CHLA) is a nationally recognized leader in pediatric healthcare, known for its best in-class marketing and communications function. We are seeking a strategic and visionary leader to fill the role of Executive Director of Strategic Marketing. This pivotal role will drive the strategic development, execution, and optimization of comprehensive marketing efforts, clinical marketing campaigns, service line marketing campaigns, brand promotion, agency management initiatives that align with the institution's ambitious growth and business objectives. As a key member of CHLA's MarCom leadership team, you will oversee all aspects of the consumer decision journey, from awareness to loyalty, with a focus on increasing patient family, as well as developing strategic partnerships for CHLA. Your responsibilities will include crafting and executing innovative, data-driven marketing campaigns that resonate with our diverse audiences-including patients, donors, referrers, and healthcare providers-while ensuring alignment with CHLA's strategic goals. As a key member of CHLA's leadership team, you will oversee all aspects of the consumer decision journey, from awareness to loyalty, with a focus on increasing patient family, as well as driving individual and business donations. Your responsibilities will include crafting and executing innovative, data-driven marketing campaigns that resonate with our diverse audiences-including patients, donors, and healthcare providers-while ensuring alignment with CHLA's strategic goals. You will collaborate with the Strategy Team and develop and deploy enterprise marketing and growth activities that are aligned with priorities contained in the Enterprise Strategic Plan. You will oversee the development and management of a national and market-based pre-patient journey strategy to intercept parents of children with complex needs and help navigate them to CHLA. You will develop and manage growth campaigns for Destination and Global Health, Ambulatory Care, and Healthy Balance initiatives. We seek a professional who approaches work with a game-changing attitude, has a deep understanding of the motivations and buying patterns of constituents and a desire to make a true impact on the organization while constantly evolving the team's roles and capabilities to ensure the business goals are met. You will also manage the Integrated and Brand Marketing Team where CHLA's campaigns, digital and traditional, will be developed in partnership with the Digital and Communications teams. You will manage external agencies and manage, protect and promote CHLA's brand and usage with internal stakeholders and external campaigns, partnerships and sponsorships. At a high level you will be responsible for the following: • • Lead the strategic development, execution, and optimization of marketing campaigns and clinical marketing - referral campaigns, ensuring alignment with CHLA's growth objectives. • • Strategically allocate marketing resources to maximize impact, ROI, and donor engagement across diverse target audiences. • • Drive business growth by continuously monitoring, adapting, and enhancing campaign performance based on KPIs, while integrating insights from industry trends in healthcare, non-profits, academic medicine, and philanthropy. • Demonstrated ability to create strategic partnerships with media, consumer, non-profit organizations. • • Oversee and mentor the marketing strategy and teams, fostering a culture of innovation and excellence while evolving team roles and capabilities to meet CHLA's dynamic needs. • Develop and sustain strong cross-functional partnerships with senior leaders, clinical teams, and business units, ensuring strategic alignment and leveraging insights to enhance future marketing and fundraising initiatives. You will be expected to partner closely within the department and with fellow leaders across the organization including the Chief Strategy Officer, VP Service Line Strategy & Operations, VP Physician Partnerships, Service Line Leadership, Chief Transformation Officer and CMO, CHLA Health Network and others. You will drive close collaboration to significantly advance CHLA's growth goals and long-term plans. Minimum Qualifications/Work Experience: Required: • 10+ years' experience in driving successful marketing efforts in a matrixed organization. • • Strong business acumen and understanding of digital media, online advertising platforms & related metrics. • • Demonstrated ability to think strategically about the institution's multi-faceted objectives and be able to effectively develop and implement marketing plans to successfully meet those objectives. • • Must be able to understand the motivations, buying patterns and psychographics for target audiences. • • Experience in Digital marketing a plus. • • Solid knowledge applying qualitative and quantitative research methodologies with deep understanding of digital methods and techniques for online marketing and lead generation. • • Fluent in data retrieval and analytics tools and methods (e.g., Google Analytics, etc.) for measuring ROI, prioritizing and growing adoption. • • Demonstrated success in ground-up customer growth and engagement strategies, including building and managing customer acquisition strategies. • • Well-versed in marketing fundamentals including but not limited to: social media marketing, SEO/SEM, CRM, AB Testing, landing page optimization, customer segmentation, customer journey maps, etc. Ability to think creatively and strategically, developing innovative marketing approaches to drive results. • • Passion for pediatric healthcare and a commitment to the hospital's mission and values. • • Excellent written and verbal communication skills, including the ability to present complex information in a clear and concise manner. • • Experience working collaboratively with cross-functional teams and managing relationships with external partners. Preferred: • • Academic Medicine Healthcare experience, experience specific to pediatric academic medicine a plus. Education/Licensure/Certification: Required: Bachelor's Degree is required. Preferred: • AMC marketing experience (pediatrics strongly preferred) • Master's degree in Marketing, Communications, Business, or related field • Strong digital marketing and data-driven expertise Pay Scale Information $178,360.00-$305,760.00 CHLA values the contribution each Team Member brings to our organization. Final determination of a successful candidate's starting pay will vary based on a number of factors, including, but not limited to education and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed on this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. CHLA looks forward to introducing you to our world-class organization where we create hope and build healthier futures. Children's Hospital Los Angeles (CHLA) is a leader in pediatric and adolescent health both here and across the globe. As a premier Magnet teaching hospital, you'll find an environment that's alive with learning, rooted in care and compassion, and home to thought leadership and unwavering support. CHLA is dedicated to creating hope and building healthier futures - for our patients, as well as for you and your career! CHLA has been affiliated with the Keck School of Medicine of the University of Southern California since 1932. At Children's Hospital Los Angeles, our work matters. And so do each and every one of our valued team members. CHLA is an Equal Employment Opportunity employer. We consider qualified applicants for all positions without regard to race, color, religion, creed, national origin, sex, gender identity, age, physical or mental disability, sexual orientation, marital status, veteran or military status, genetic information or any other legally protected basis under federal, state or local laws, regulations or ordinances. We will also consider for employment qualified applicants with criminal history, in a manner consistent with the requirements of state and local laws, including the LA City Fair Chance Ordinance and SF Fair Chance Ordinance. Qualified Applicants with disabilities are entitled to reasonable accommodation under the California Fair Employment and Housing Act and the Americans with Disabilities Act. Please contact CHLA Human Resources if you need assistance completing the application process. Our various experiences, perspectives and backgrounds allow us to better serve our patients and create a strong community at CHLA. Mktg - Strategic Marketing | |
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