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Head of Marketing job in Dallas

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Dallas, Texas - TX Kandi America, Inc

Job Ref:	71
Employer:	Kandi America, Inc
Category:	General Marketing
Job Type:	Full Time
Location
State:	Texas - TX
City:	Dallas
Post Code:	75243
Map:	United States, Texas , Dallas (Show on map)
Description
Head of Marketing Location: Dallas, TX (Onsite) Reports to: CEO Stage: Early-stage, building the Marketing function from 0 to 1 Role Overview We are seeking a Founding Head of Marketing to work closely with the CEO and build our marketing function from the ground up. This is a hands-on builder role, not a campaign-only or execution-only position. You will shape our market positioning, brand foundation, website and conversion logic, content system, and social media strategy, and help turn marketing into a scalable, repeatable system that supports the company's long-term growth. This role is ideal for a marketing leader who thrives at the intersection of strategy and execution, is comfortable operating in a fast-moving, early-stage environment, and enjoys building clarity and structure where none previously existed. What You'll Do Market & Customer Insights Lead research on competitors, market landscape, and positioning Develop a deep understanding of customer motivations through interviews, feedback, social channels, and sales input Translate insights into clear, actionable marketing strategy and direction Brand & Differentiation Partner closely with the CEO to define and evolve: Core customer personas Brand positioning and key messages Ensure brand strategy is translated into practical, usable guidelines that drive consistent execution across the company. Website & Conversion Strategy Set the strategic direction for website information architecture and conversion logic (no coding required) Partner with design and development to drive improvements in clarity, messaging, and conversion performance Use performance data (conversion rates, bounce rates, user flows) to inform prioritization and decisions Visual & Brand Consistency Establish and evolve lightweight brand guidelines as the company grows Ensure brand consistency across website, social media, campaigns, and presentations Serve as the final steward of brand quality, clarity, and coherence Social Media & Content System Define the overall social media and content strategy aligned with brand and growth objectives Design scalable content frameworks, operating rhythms, and success metrics Build and manage execution support through junior hires, interns, or external partners as needed Ensure content efforts are system-driven and scalable, not dependent on ongoing manual execution Marketing Function Build-Out Build and own the core marketing operating model, including processes, workflows, and SOPs Lay the foundation for future team growth by defining roles, capabilities, and hiring priorities Scale the marketing function as the company grows, while maintaining clarity and focus Who You Are Must-Have 5-10 years of experience across Marketing, Brand, or Growth functions Proven experience building something from 0 to 1 (early-stage company, new brand, or new market) Comfortable moving between strategic thinking and hands-on problem-solving Strong customer empathy and product intuition A refined aesthetic sense paired with low ego and strong judgment Comfortable operating in ambiguity and building structure where none exists This Role Is Not a Fit If You Have only operated within large, highly structured organizations Prefer campaign-only or execution-only roles Avoid ownership and hands-on problem solving Require highly defined scope and step-by-step instructions at all times First 90-Day Expectations Define core customer personas and market positioning Clarify website messaging and conversion structure Establish a clear brand and messaging foundation Launch a structured social media and content framework Propose an initial marketing org structure and hiring roadmap Compensation Base Salary: $110,000 annually Bonus: Negotiable Growth Path: Opportunity to grow into a CMO-level role as the company scales Employment Type & Work Schedule Job Type: Full-time Work Schedule: Monday through Friday, 8:30 AM - 5:30 PM (Lunch break 12:30PM-1:30PM) Work Location: Dallas Office, TX 75243 (Onsite) Benefits Paid Time Off: 120 hours annually Paid Holidays: 9 company-paid holidays Health Insurance Vision Insurance Dental Insurance 401(k) Plan

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