VP, Integrated Marketing and Sales Client Solutions job in New York
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New York, New York - NY The E.W. Scripps Company
| Job Ref: | JR035888 |
| Employer: | The E.W. Scripps Company |
| Category: | Brand Marketing |
| Job Type: | Full Time |
| Salary: | $100,000+ |
| Salary and Benefits: | USD 200,000.00 - 225,000.00 per year |
Location | |
| State: | New York - NY |
| City: | New York |
| Map: | United States, New York , New York (Show on map) |
Description | |
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Are you ready to lead the future of integrated marketing and drive revenue growth at one of media's most dynamic companies? Scripps is seeking a visionary VP, Integrated Marketing & Sales Client Solutions who will spearhead innovative sales and marketing programs that maximize our National, Local, sport and CTV partnerships. This leadership role offers the opportunity to create game-changing integrated marketing solutions while positioning Scripps as the partner of choice for advertisers and distributors.
WHAT YOU'LL DO: • Develop and steer winning integrated marketing sales strategies & execution aimed at accelerating National, Local, Sport and CTV revenue growth and strengthening key distribution relationships. • Partner with Sales Leadership, Research, and Marketing to proactively identify new business opportunities, shape compelling go-to-market proposals, and drive enduring marketplace competitiveness. • Champion deep, consultative relationships with key advertisers and distributors; identify evolving client needs and deliver bespoke, value-added solutions that set Scripps apart in the market. • Harness the breadth of the Scripps portfolio including integrating Scripps IP to create integrated marketing opportunities and strategic sales programs that elevate the company's visibility and partner success. • Oversee the creation of innovative sales campaigns, presentations, and events that showcase the value of Scripps' offerings and support sales teams in securing and growing top-tier advertising and distribution accounts. • Develop and deliver integrated marketing and creative solutions for clients across the Scripps Sports portfolio, in close collaboration with league partners. • Design and implement audience-engagement tactics and partner communications that translate into actionable sales opportunities and long-term business growth. • Utilize performance analytics and market intelligence to monitor sales effectiveness, refine tactics, and ensure alignment with core business objectives. • Oversee the production of persuasive sales collateral, creative assets, and promotional materials, ensuring consistency and competitive edge across channels. • Lead integrated partnerships working directly with sports leagues and partners - including the WNBA, NWSL, and ATHLOS - to design customized ideas, activation programs, and commercial solutions monetizing non-media assets and brand-building experiences,. Partnership Marketing teams-equipping them with the strategic direction, support, and resources needed to deliver exceptional results for the sales organization. • Collaborate closely with local teams to develop marketing decks and creative campaign ideas. • Coordinate with CTV team to craft pitch-ready integrated marketing concepts, creative, and activations for all CTV and FAST channels. WHAT YOU'LL NEED: • BS/BA in related discipline preferred or equivalent years of experience • Generally, 10+ years of experience in related field preferred • Prior managerial experience preferred WHAT YOU'LL BRING: • Excellent oral presentation skills and the ability to effectively communicate with internal and external stakeholders at the senior level • Proven and successful track record to be creative that will drive business growth through leadership and innovation • Possesses a strong creative sensibility, leadership skills and analytical ability • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects • Strong written verbal and written communications skills, including presenting to large groups of people and senior management • Committed team player with a collaborative attitude • Ability to manage within a matrix management organization • History of working in sports marketing, partnerships, or sports media preferred WHERE YOU'LL LIVE, WORK AND PLAY: New York City is the epicenter of media, marketing, and innovation - the perfect backdrop for a role that demands creativity and strategic thinking. As the nation's largest city, NYC offers unparalleled networking opportunities, world-class cultural attractions, and a vibrant business ecosystem. From Broadway shows and world-renowned museums to diverse neighborhoods and cutting-edge restaurants, the city provides endless inspiration both professionally and personally. With excellent public transportation, you'll have easy access to everything the five boroughs offer, while being at the heart of the media industry where the biggest deals are made and the most innovative campaigns are born. #LI-SM2 #Hybrid COMPENSATION RANGE: Annual Salary: $200,000.00 - 225000 Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York. ADDITIONAL BENEFITS:
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps. SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: "Give light and the people will find their own way." As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company. | |
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