At Angel City, we are building a world-class organization that uses sport to drive to equity. Our vision is to create engaging and unique experiences that bring the purpose-driven mission of this Club to the world.
We are stronger together, have more impact together, and have more fun together!
As the Senior Director/VP of Growth Marketing, you will develop and execute bold marketing strategies for Angel City FC, one of the most valuable women's sports teams in the world. You will drive campaigns across all owned and paid media channels, and design experiential activations to cultivate a loyal fan base, attract a new generation of fans, and accelerate revenue growth.
Reporting to the Chief Marketing Officer, you will work closely with our consumer data & insights, creative, community, ticketing, merchandise and partnerships teams. You will lead a dynamic and passionate team of marketing specialists.
The ideal candidate will have a proven track record of executing data-driven, digital-first marketing strategies and delivering growth in consumer-facing environments. This individual will strike a balance between strategic thinking and hands-on execution, possessing a deep understanding of sports or live entertainment.
Key Responsibilities:
- Create and execute an integrated season-long marketing plan (inclusive of game-by-game marketing plans) that delivers on brand growth, fan base growth, engagement, community impact objectives, and supports revenue goals across ticketing, merchandise and partnerships.
- Own the end-to-end fan growth strategy, across acquisition, conversion, retention and monetization, creating persona- and segment-based journeys across all marketing channels.
- Develop and execute paid marketing campaigns to drive direct response across ticketing and merchandise, working with consumer insights, creative, ticketing, and merchandise teams.
- Develop and execute social media strategy (inclusive of O&O channels, paid amplification, and influencers) to drive brand awareness, grow fandom, and deepen engagement, working closely with creative team and partnerships team.
- Optimize email and SMS campaigns to drive engagement and direct response, working closely with consumer insights, creative, ticketing, and merchandise teams.
- Build out and manage O&O website and app, innovating to deepen fan engagement and increase revenue opportunities.
- Plan matchday presentations (including themes, giveaways, entertainment) to drive attendance and fan experience, working with events operations and ticketing teams.
- Strategize grassroots marketing actions in collaboration with community team.
- Track key performance indicators, measure the effectiveness and efficiency of marketing campaigns, and continuously identify opportunities for improvement.
- Collaborate with the consumer insights team to create dashboards that facilitate discussions with leaders across the organization.
- Manage marketing budget and lead relationships with third-party agencies.
- Collaborate with leaders across the organization, fostering a culture of collaboration, innovation, and data-driven decision-making.
- Provide leadership and guidance to a team of marketing specialists.
Requirements:
- 7+ years of experience in marketing, with a focus on digital marketing and consumer engagement.
- Previous experience in sports, media, or live entertainment strongly preferred, whether working for an operating company or an agency. A passion for soccer or women's sports is strongly preferred.
- Track record of driving audience and revenue growth through digital marketing campaigns across paid media, organic social, direct (email/SMS), and owned platforms (web/app).
- Strong analytical skills, expertise in KPIs and attribution, and ability to distill data into insights that inform marketing decisions.
- Experience working with cross-functional teams, and in particular, with revenue teams.
- Experience managing budgets and third-party agencies.
- Excellent communication and interpersonal skills.
- Comfort operating in fast-paced, entrepreneurial environments.
- Strong ability to project-manage.
ACFC Perks & Benefits:
- Fully funded comprehensive medical, dental, and vision coverage
- 401K plan
- Flexible PTO policy
- Paid Parental Leave
- Cell Phone reimbursement
- Snacks and beverages
- Dog-Friendly HQ in Santa Monica
- Complimentary tickets to home games
- Bi-annual performance reviews
Compensation:
In addition to the benefits above, this role has a pay range between $150k to $200k.
Angel City believes in building a safe place for creative expression and celebrating that which makes us who we are; welcoming unique and personal backgrounds and experiences. We're proudly building an inclusive Angel City team.
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