Job Title: SVP Director of Marketing
Overview:
The
SVP Director of Marketing provides strategic leadership and direction for all advertising, marketing, external communications, and brand management efforts across German American. This position oversees the company's marketing and advertising strategy, brand integrity, customer experience initiatives, and external communications across multiple states and business lines. The role plays a key part in supporting growth strategies, including through mergers and acquisitions, by ensuring consistent brand representation, strategy aligned to revenue, growth and customer experience goals.
The Director leads a talented marketing team located throughout our footprint and partners closely with data, product, and line-of-business leaders to strengthen customer acquisition, engagement, and loyalty. Regional and Market leadership will also be key partners to collaborate with in obtaining local intelligence in helping drive growth and community engagement in support of our regional model. This position also works to enhance employer branding and promote German American as an employer of choice.
Key Responsibilities:
Strategic Leadership and Management
- Develop and execute a comprehensive marketing and advertising strategy that aligns with company goals, growth initiatives, and brand priorities.
- Provide leadership and direction to a dispersed team, promoting collaboration, creativity, individual and team development, and accountability.
- Manage the annual marketing budget and resources to ensure strong ROI and efficient use of funds.
- Monitor industry and competitive trends to inform strategy and positioning.
- Lead proactive and reactive communications to protect and strengthen the company's reputation during organizational change, growth, and events. This may include crisis management communications in partnership with the organization's Incident Response Team and Business Continuity Plans.
Digital Content and Public Relations
- Oversee all creative writing, online content creation, and digital publication.
- Lead the development of blogs, vlogs, and social media messaging that reflect our brand voice.
- Promote community-bank storytelling that highlights our people, customers, and impact.
- Manage press releases and external communications.
- Oversee customer newsletters and digital communication campaigns.
- Develop and manage an employee brand program that promotes authentic social media engagement and strengthens our employer brand.
Customer Outreach and Customer Experience
- Partner with lines of business and product teams to enhance customer growth, engagement, and retention.
- Oversee new customer onboarding experience and related communications.
- Collaborate with data owners to develop cross-sell strategies based on target customer profiles.
- Support in-branch customer experience tools, signage, and messaging.
- Create scripts and tools to support customer contact and cross-sell efforts.
- Design and implement customer loyalty and recognition programs.
- Coordinate customer surveys and manage customer review monitoring.
- Manage project-based customer communication needs.
Customer Acquisition and Direct Marketing
- Develop and execute multi-channel campaigns focused on new account acquisition and market growth as aligned with the line of business goals.
- Work with the Data Team to develop and refine target customer profiles.
- Lead the use and optimization of the bank's CRM platform, including best practices for use to enable sales success for bankers.
- Create hyper-local marketing strategies that reflect community-specific opportunities.
- Collaborate with line-of-business leaders to design integrated marketing plans.
- Oversee product promotions and acquisition-driven initiatives.
Advertising and Branding
- Lead brand management efforts, ensuring consistency across all markets and materials.
- Align content creation with acquisition and customer experience strategies.
- Develop and manage advertising and media placement strategies across print, radio, billboard, and digital channels.
- Oversee brand tools, promotional assets, and the company's relationship with the advertising agency.
- Partner with Compliance and Legal to ensure marketing practices, materials, and communications meet applicable regulations and industry standards.
- Partner with Talent Acquisition to ensure the company's employer brand aligns with our overall brand identity and supports recruiting and retention efforts.
Event and Administrative Support
- Oversee production and inventory of promotional items, banners, signage, and related materials.
- Provide marketing support for community and corporate events.
- Coordinate customized messaging needs from regional and market leaders.
- Monitor and track community event participation and sponsorship branding.
Creative and Production Resources
- Oversee graphic design, video, and sound resources to support marketing campaigns and internal communications.
- Ensure brand consistency and professional quality across all visual and multimedia deliverables.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field required; advanced degree preferred.
- 10+ years of progressive marketing leadership experience, preferably within financial services or a highly regulated industry.
- Proven success leading multi-channel marketing strategies across diverse markets.
- Experience managing brand transitions and communications through mergers or acquisitions.
- Strong leadership skills with experience managing both onsite and remote team members.
- Demonstrated ability to interpret data and use insights to drive marketing decisions.
- Excellent communication, storytelling, and relationship management skills.
- Experience managing agency partnerships and vendor relationships.
- Ability to travel as needed across our footprint.
What we can offer you:
- Medical, dental, vision, STD, LTD, Life insurance, etc.
- 25 days paid time off, 11 paid holidays and bereavement leave
- Education Assistance Program
- Paid Parental Bonding Leave
- Wellness benefits
- Life event coverage
- Service awards
- Financial benefits including 401(k) match, stock purchase plan and more
- Great deals on both national and local discounts on everything from computers and vacations to phones and retail shopping.
- Logo wear discounts
- Free checking account, checks and discounted bank services
This position will be located at:
711 Main St
Jasper, Indiana, 47546
United States
About Us:German American Bancorp and its family of financial services companies employ talented, compassionate people throughout the organization, truly making German American special. Delivering genuine, customized, personal service with a focus on truly serving customers and communities well, our employees bring the Shield of Excellence commitment to life with each and every interaction.
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