Are you a leader who enjoys motivating others and bringing people together? Would you love maximizing the wellbeing of seniors every single day? If this sounds like you, we want to meet you! La Posada is looking for a VP Marketing and Sales.
We are one of the premier retirement communities in the country, located at the base of the Santa Rita Mountains in Green Valley, AZ. Our campus is nestled among beautiful pecan groves on 125 acres. Our strength is a culture of relationships, and our success is based on the people we serve, and the people who serve them.
POSITION SUMMARYThe Vice President of Marketing and Sales reports to the Chief Executive Officer and is a member of the senior leadership team for the organization. The ideal individual will have experience in non-profit entry fee Life Plan senior living that includes independent, assisted living and memory care. The Vice President of Marketing and Sales will be responsible for creating the annual marketing plan for the design, development and execution of a clearly defined sales and marketing strategy for the La Posada campuses. This individual is responsible for promoting a sales culture across the organization that matches the overall organizational culture, goals, and values. The Vice President of Marketing and Sales is expected to provide executive leadership and overall management of the campus' sales and marketing function. The primary goal of the Vice President will be to drive La Posada's efforts to develop and maintain desired occupancy and to achieve annual sales goals through effective sales and marketing strategies and successful customer service programs. The Vice President of Marketing and Sales will work collaboratively and jointly with the Marketing and Sales leaders, sales team, and the Executive team to promote the overall marketing and sale functions companywide.
ESSENTIAL FUNCTIONS
Reasonable Accommodations StatementTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Essential Functions Statements
I. Manage and Lead the La Posada Sales & Marketing Department
- Supervises and directs sales and marketing leaders and ultimately, the sales team to meet the goals of the organization.
- Promotes an environment designed to develop, coach and mentor sales and marketing professionals throughout the organization.
- Ensures effective communication, roll-out and implementation of campus and corporate sales and marketing initiatives.
- Holds regular calls and meetings with the marketing team members to ensure effective communication, collaboration and team-building. Is competent and capable in sales and able to fill in when needed as a sales retirement counselor.
- Spends quality time in the field providing guidance and support to community-level sales and marketing team members.
- Develops and manages the sales and marketing department budget.
- Fosters and maintains effective processes and working relationships on an interdepartmental basis, focused on resident acquisition, satisfaction and retention.
- Actively surveys all points of client interaction during sales and move-in.
II. Develop, Design, Implement and Promote the La Posada Campus Sales & Marketing Vision and Strategy
- Recruits and trains new staff as necessary.
- Responsible for the overall sales strategy and developing a written annual marketing plan for all service types across the organization.
- Fosters and promotes a sales and customer service culture throughout the company.
- Supports business growth by enhancing brand equity, awareness and competitive positioning within the marketplace.
- Oversees development, use, and enhancement of a CRM Customer Relationship Management database for prospecting and retention. Knows procedures for lead-tracking and can use systems to generate reports as well as analyze them.
- Develops and maintains programs for creation of marketing collaterals; sales training; market studies; competitive analysis and general sales support.
- Tracks and assesses metrics and success criteria for all sales and marketing programs and activities.
- Institutes controls to ensure that community level sales and marketing efforts are fully consistent with La Posada's overall sales and marketing plans.
- Ensures corporate management of ongoing monitoring of competitor programs, products and sales and marketing activities.
- Oversees advertising and promotional activities including print, electronic, web-based, social media and direct mail within the approved budget.
- Establishes and maintains relationships with industry influencers and key strategic partners.
- Key participant of the senior leadership team. Active participation in weekly senior leadership meetings, including preparation and presentation of metrics, reports and programs on a regular basis.
- Work collaboratively with both campuses' sales team to create synergy to promote the overall marketing and sales efforts and functions to meet and sustain occupancy goals of both campuses.
- Actively monitors and evaluates trends in senior living, wellness and effective marketing on a regional and nationwide basis.
POSITION QUALIFICATIONS
Competencies
- Business Acumen - Ability to grasp and understand complex business concepts and issues.
- Conceptual Thinking - Ability to think in terms of abstract ideas.
- Delegating Responsibility - Ability to allocate authority and/or task responsibility to appropriate people. Understands when not to delegate to others.
- Financial Aptitude - Ability to understand and knowledgeably explain financial and relevant accounting information, prepare and manage budgets, and make sound long-term investment decisions.
- Innovative and Creative - Ability to look beyond the standard solutions. Ability to work creatively and effectively with staff and residents.
- Project Management - Experience in organizational planning and allocation of resources. Ability to personally plan, direct, and manage a project to completion.
- Strategic Planning - Ability to participate in long range planning and to execute the corporate vision for the future.
- Relationships - Able to help create/maintain a positive culture that will foster positive long-term relationships to help La Posada continue to be successful.
- Communication, Written - Ability to communicate in writing clearly and concisely.
- Decision Making - Ability to make critical decisions while following company procedures.
- Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others.
- Working Under Pressure - Ability to complete assigned tasks under stressful situations.
- Communication, Oral - Ability to communicate effectively using the spoken word.
- Conflict Resolution - Ability to deal with others in an antagonistic situation.
- Leadership - Ability to influence others to perform their jobs effectively and to be responsible for making decisions.
- Organized - Possessing the trait of being organized or following a systematic method of performing a task.
- Resource Management (People & Equipment) - Ability to obtain and manage the proper usage of equipment, facilities, materials, as well as personnel.
Education:
Bachelor's Degree in Marketing, Business or related field requires; Master's Degree or MBA preferred.
- 10 plus years sales and marketing experience in senior living with a strong focus on hospitality. Prefer experience in or related to senior living or working with the senior population.
- 5 plus years in a corporate-level leadership role with prior experience as a Director of Sales and Marketing or higher preferred. Multi-campus/location experience is a plus.
- 5 plus years of direct management experience, leading a team of sales and marketing professionals.
- Exceptional track record of developing and implementing sales and marketing strategies that have consistently met or exceeded planned objectives.
Prefered Qualifications:
- Strong leadership and management skills and success in building and leading a results-driven team of sales and marketing professionals.
- Excellent communicator with the ability to work with many types of personalities.
- Highly effective time management skills and ability to multi-task efficiently.
- High ethical standards and integrity.
- Passion to deliver excellent customer service
- Able to think strategically; has a big-picture perspective
- Works well in a collaborative, team-oriented environment
MINIMUM JOB REQUIREMENTS
- Relevant experience in leveraging online marketing, e-commerce and social media to drive innovative business plans.
- Success in developing and promoting a brand that creates industry recognition and marketability.
- Very effective public speaking and formal presentation skills.
- Solid business acumen, strategic planning, problem-solving and relationship-building skills.
- Strong communication, planning and organizational skills.
- People/relational skills; proven ability to work collaboratively with other department heads and staff members at all levels of the organization to create a team-oriented environment.
- Valid driver's license required for travel
WORKING CO
NDITIONS Work is typically performed in an office setting with a climate-controlled environment. Position may require some use of your personal vehicle to visits local sites in Green Valley, Sahuarita, Oro Valley, Tucson and other surrounding areas. May be exposed to a variety of outdoor weather conditions.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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