Head of Demand Generation job
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Ashby
| Job Ref: | yGgCCCiv4QEm |
| Employer: | Ashby |
| Category: | Growth Marketing |
| Job Type: | Full Time |
| Map: | United States (Show on map) |
Description | |
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Hi, I'm Harriet. I'm the VP of Marketing at Ashby. I joined a little over 3.5 years ago to help lead our public launch. I joined because I believed deeply in the product, the team, and the intentionality and ambition behind what Benji and Abhik are building.
Today, Ashby serves nearly 4,000 customers, ranging from some of the most exciting startups in AI to companies like Snowflake, Shopify, OpenAI, Notion, and UiPath. Our marketing team has grown to 23 people, and we're operating in a really exciting phase of growth. My career path hasn't been linear. I started as a yoga teacher, moved into M&A law, and since spent roughly a decade building and leading marketing teams at companies like Uber Eats, Brex, and now Ashby. That mix of disciplines - and getting to see hyperscale under some incredible marketing leaders in a B2C and B2B capacity, alongside a healthy dose of first-principles thinking, has shaped how I think about marketing: principled, customer-centric, and built to scale. While our growth and the work we've produced to date is something I'm very proud of, one of the biggest highlights for me has been the marketing leadership team we've built here: Anum, Kat, Rosalia, Darcy, and Euphonia. After almost six years of working together with Euphonia here and at Brex, she is taking a well-earned career break and pursuing her own business, so we're opening this role to help lead Ashby through its next chapter of growth. Ashby is at an inflection point. We've built strong foundations around product, brand, content, community, and trust with our existing customers which continue to be one of our most consistent channels of growth. We are now focused on scaling thoughtfully. We're building a generational company, not just by shipping great software, but by creating a durable moat around our customers and the way we show up in the market. This means less "quick wins" that come with the risk of brand erosion, and more focus on community and content, with a healthy dose of fun experimentations and many projects that fail (with great learnings). This role is for someone who wants to help shape that next phase with ambition, care, and high standards, and lead while building alongside an incredible team of Demand and Growth Marketers - Antonio, Claire, Tim, and Ben (who are awesome). The role, in plain terms The Head of Demand Generation owns how Ashby scales demand, from first principles, with a strong bias for experimentation as we move into our next phase of growth. It's a leadership role that sits at the intersection of strategy, systems, people, and execution. You'll be accountable for building a growth engine that works across PLG and sales-led motions, across geographies, and across products, without compromising taste, trust, or long-term brand. You'll work closely with me, the marketing leadership team, Sales, Product, RevOps, Partnerships, and CS. You'll be expected to think holistically, prioritize relentlessly, and stay close enough to the work to know what's actually happening. While we are of course aware of the important nuances between Growth and Demand Generation, both profile backgrounds are very welcome as there is no one way to achieve this outcome - though you will need to be able to stretch in both directions. What you'll be responsible for Your scope is broad, but intentionally so. In practice, you will:
Interview Plan
Ashby's success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We're being deliberate about building that environment from the ground up. I hope that excites you enough to apply. Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities. | |
ref: (yGgCCCiv4QEm) 14 hours ago
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