Director of Marketing and PR (Contract-to-Hire) job in Austin
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Austin, Texas - TX Outdoorsy
| Job Ref: | 40873AF358 |
| Employer: | Outdoorsy |
| Category: | Communications & PR |
| Job Type: | Contract |
| Salary and Benefits: | USD 125.00 - 135.00 per hour |
Location | |
| State: | Texas - TX |
| City: | Austin |
| Post Code: | 78704 |
| Map: | United States, Texas , Austin (Show on map) |
Description | |
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About the Outdoorsy Group
Founded in 2015, Outdoorsy Group pioneered access to the outdoors by building the world's leading outdoor travel ecosystem. Millions of guests trust Outdoorsy to create lifelong family memories, while hosts rely on its products and innovations to grow their businesses and unlock life-changing sources of income. Outdoorsy Group's portfolio includes Outdoorsy.com, the largest outdoor travel and hospitality marketplace; the Destination Network, a growing collection of campgrounds and glamping retreats set in some of the country's most iconic landscapes; and Roamly, its proprietary insurtech platform powering Outdoorsy.com and enabling insurance infrastructure for global marketplaces. Together, Outdoorsy Group's businesses are united by a long-term mission: to restore our relationship with the outdoors-and with one another. Our platform has facilitated over 9 million nights spent outdoors across almost 2 million trips, establishing us as the leader in experiential travel. We anticipate a significant surge in U.S. leisure travel this summer, driven by the World Cup, America 250 Celebrations, and the Route 66 Centennial. We require a leader to accelerate brand awareness and fuel top-of-funnel demand beginning immediately in Q1. This role requires a leader with strategic depth, execution ability, and a proven bias for action to capitalize on this market opportunity. The Role: Demand Creation and Market Activation This is a high-impact, 6-month contract position with the potential to convert to a full-time Director role. The objective is to optimize our brand presence, cultural relevance, and awareness ahead of the peak summer season. The Director will drive marketing activity, help direct an earned PR strategy to establish high-impact demand that integrates directly with mid-to-lower funnel conversion activities. This role reports directly to the VP of Brand Marketing and is hands-on. The Director must be prepared to utilize emerging channels, strategic partnerships, and focused content marketing techniques. Key Cross-Functional & Management Relationships
Requirements Key Responsibilities & Deliverables
Key Performance Indicators (KPIs)
Candidate Profile Required Qualifications:
Benefits The Opportunity: Strategic Leadership at an Inflection Point This is a high-impact, 6-month contract-to-hire position designed for a marketing leader who thrives on building brand equity through cultural relevance and integrated demand. As we approach a historic surge in U.S. leisure travel, you will have the unique opportunity to pilot Outdoorsy's brand presence through major cultural milestones like the World Cup and Route 66 Centennial. You will join our Austin-based leadership team at a critical inflection point, with the direct mandate to accelerate brand awareness and fuel top-of-funnel growth beginning immediately in Q1. While this role begins as a strategic 6-month contract, it is designed with the clear potential to convert to a permanent Director-level position for the leader who successfully optimizes our market activation and establishes a scalable demand engine. Work Environment & Flexibility Located in our downtown Austin headquarters, this role offers a hybrid work model that balances high-intensity, in-person collaboration with the autonomy needed to execute complex, multi-channel campaigns. You will report directly to the VP of Brand Marketing and work cross-functionally with Content, Creative, and Product teams to ensure our brand narrative is consistent and high-converting. Position Details
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ref: (40873AF358) 11 hours ago
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