VP, Marketing (Pharmco and HCP) job

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PrescriberPoint

Job Ref:	5024451008
Employer:	PrescriberPoint
Category:	General Marketing
Map:	United States (Show on map)
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Hello! While we love outliers, we expect you to have the following baseline experiences to apply: HCP Marketing, Commercial Pharmco Marketing, and DSP and digital omnichannel prowess. Strongly suggest reviewing the entire JD before making the decision to give us the gift of your time. Cover letters are welcome, appreciated, and reviewed by a human. Must be U.S. based; sadly we can't support VISAs. About PrescriberPoint PrescriberPoint is a Series A healthtech, funded by Lilly, Pfizer, Adobe, and MasterCard, on a mission to make the prescription journey painless for healthcare providers (HCPs) and patients through an end-to-end solution. Our platform powers 35,000+ pharmaceutical microsites and prescribing tools, generating 500,000+ HCP visits monthly, primarily through sophisticated digital marketing campaigns. About the Role We're seeking a strategic and very hands-on VP of Marketing, reporting directly to the CEO, to build and lead our marketing function across three critical areas: our in-house Digital Agency, corporate marketing, and creative services. This is a foundational leadership role perfect for someone who thrives in early-stage environments and wants to shape marketing from the ground up in the healthtech space. What You'll Own Digital Agency You'll run our internal digital agency serving pharmaceutical clients and related product portfolios. This means inspiring and leading the delivery of integrated, cutting-edge digital marketing campaigns that promote our comprehensive platform and powerful prescribing tools to HCPs. You'll oversee programmatic advertising, email/SMS campaigns, and content generation while staying at the forefront of AI-enabled marketing efficiencies. You'll partner closely with Sales and Customer Success to ensure alignment of expectations and consistent delivery against SLAs, manage client onboarding processes, and collaborate with pharmaceutical MLR (Medical, Legal, Regulatory) teams to de-risk marketing content. As a trusted advisor to clients, you'll translate their objectives into actionable marketing programs while maintaining relentless focus on ROAS. Collaborate with internal Sales, Product, and Data Analytics teams to continually evolve digital marketing strategies spanning the full funnel from awareness-building to HCP identifiability and conversion. Corporate Marketing Build our brand and awareness in the marketplace through strategic conference participation, educational webinars, social media engagement, and coordination of a PR contractor. You'll drive high-quality MQL generation that converts into partnership opportunities and sales conversations. Creative Services Build and manage the creative function that powers both client work and corporate initiatives-from digital assets and presentation materials to campaign creative and content development that resonates with HCP audiences. Key Responsibilities Strategic Leadership & Innovation Drive a continuous improvement and testing culture to maintain competitive advantage Leverage deep understanding of HCP workflows and personas to create highly targeted, relevant campaigns Stay at the forefront of AI-enabled marketing innovations that advance client goals and KPIs Command HubSpot as the central platform for campaign execution, automation, and optimization Performance & Analytics Establish KPIs and comprehensive reporting frameworks to measure campaign effectiveness Provide actionable, real-time campaign feedback through data and insights Use data-driven insights to continuously optimize performance and inform future strategy Create executive-level reporting that demonstrates value and informs strategic decisions Compliance & Governance Ensure all marketing activities comply with relevant industry regulations Maintain the highest standards of data privacy and ethical marketing practices Build and sustain trust with HCP communities through transparent, compliant marketing approaches Stay current on evolving regulatory requirements and implement necessary changes proactively Team Development & Leadership Nurture and grow a high-performing teams through feedback, coaching, mentorship, and professional development Develop proactive hiring plans to scale team capabilities in alignment with business growth Foster a culture of innovation, collaboration, and continuous learning Drive team engagement and retention with emphasis on strong eNPS scores Build a diverse, inclusive team that brings varied perspectives to our marketing challenges Operations & Reporting Oversee operational excellence in campaign execution and client deliverables Develop scalable processes that support growth while maintaining quality Manage relevant client onboarding processes with focus on seamless experience What Success Looks Like Consistent achievement of ROAS targets across client campaigns Steady MQL generation that meets or exceeds growth targets Client satisfaction and retention through excellent campaign execution A functioning creative operation that delivers quality work efficiently Measurable improvements in brand awareness and market positioning High-performing team with strong eNPS scores Required Qualifications Education & Experience 12+ years of progressive experience in digital media, healthcare marketing, and/or commercial pharmaceuticals Experience serving both pharma manufacturers and the HCP ecosystem is required Experience working with/for agencies is strongly preferred Experience working for an early-stage healthtech is strongly preferred Bachelor's degree in Marketing, Business, Health Informatics, or related field (MBA or advanced degree strongly preferred) Technical & Domain Expertise HubSpot veteran with deep, hands-on platform expertise is highly preferred Deep understanding of healthcare provider workflows and personas Knowledge of pharmaceutical regulatory frameworks Strong analytical skills with demonstrated experience interpreting and acting on marketing performance metrics Familiarity with programmatic advertising platforms, marketing automation, and multi-channel campaign orchestration Understanding of AI applications in marketing and willingness to explore emerging technologies Leadership & Interpersonal Skills Excellent communication skills with ability to influence at all organizational levels Strong team-building capabilities with track record of developing talent Outstanding client-facing skills and ability to build trusted partnerships Strategic thinker with tactical execution abilities Data-driven decision maker who balances analytics with creative marketing instincts Comfort with ambiguity and building processes from scratch What Makes This Role Different This isn't a role where you'll inherit established teams and playbooks. You'll be building the marketing function at a critical inflection point for our company. You'll have autonomy, direct access to leadership, and the opportunity to make decisions that materially impact our trajectory. If you're energized by early-stage dynamics and want ownership over outcomes, not just outputs, this role offers that opportunity. Compensation: Salary ranges from $225 to $250k based on experience and location. There is a 20% bonus, and equity. Benefits of Working at PrescriberPoint - A unique opportunity to materially help the lives of literally millions of health care professionals and patients with a team of like-minded (and amazing!) individuals, led by tested and awesome management - We are unabashedly 100% remote. Not that we don't get together at times but we'd rather trust our Scribes will get their work done, while affording them the flexibility to incorporate their lives into their workday (It's all life!), while reducing significant emissions and realizing the increased exercise and better sleep remote workers experience. Looking both forward and back, this can be priceless. - Strong health, vision, dental, and accident insurance for a company of our scale with HSA/FSA options - 401(k) with up to 4% matching (unusual for firms at our stage) - Yearly educational stipends to grow you - Open Paid Time Off we proactively track - BYOD (Bring Your Own Device): We happily include funds with each paycheck to cover any hardware costs you might incur to perform your work and to help with net access. If you have a set up that works, you can pocket the funds. We'll never know. - We are objectively better looking (smile) Beliefs: PrescriberPoint is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. Additionally, we participate in the E-Verify program as required by applicable law. Learn more about E-Verify here. Last, PrescriberPoint is a drug-free workplace committed to maintaining a safe workplace free from unlawful drugs and alcohol and complies with all applicable laws, including the Federal Drug-Free Workplace Act. Team members are prohibited from reporting to work or performing their duties with any unlawful drugs or alcohol in their system. They are also prohibited from using, possessing, manufacturing, selling, trading, distributing, dispensing or making arrangements or offering to distribute unlawful drugs or alcohol while at work or performing work duties. Any violation of the Company's drug-free workplace policy may result in disciplinary action, up to and including disqualification from employment or termination, unless otherwise allowed by law.

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VP, Marketing (Pharmco and HCP) job

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PrescriberPoint

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