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Director, Omnichannel Marketing job in Woburn

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Woburn, Massachusetts - MA Replimune, Inc.

Job Ref:	1859
Employer:	Replimune, Inc.
Category:	General Marketing
Job Type:	Full Time
Salary and Benefits:	USD 208,500.00 - 269,500.00 per year
Location
State:	Massachusetts - MA
City:	Woburn
Map:	United States, Massachusetts , Woburn (Show on map)
Description
Overview Replimune's mission is to revolutionize cancer treatment with therapies designed to activate a powerful and durable full-body anti-tumor response, boldly transforming cancer care because patient's lives depend on it. We imagine a world where cancer is a curable disease. At Replimune, we live by our values: United: We Collaborate for a Common Goal. Audacious: We Are Bold and Innovative. Dedicated: We Give Our Full Commitment. Candid: We Are Honest With Each Other People are at the center of everything we do, and when it comes to our employees, we make it personal With a deep sense of purpose, an innovative and collaborative culture, a competitive and forward-looking total rewards program, everyone at Replimune has a unique opportunity to contribute to the meaningful work we do which could impact the lives of patients, caregivers and themselves. Join us, as we reshape the future. As the Director of Omnichannel Marketing, you will hold a pivotal position within the US Commercial Team, responsible for driving success with healthcare professional (HCP) and Patients. As a member of the Commercial Operations Team, you will be working closely with Brand Marketing, Market Access, Medical Affairs, and Insights and Analytics, to ensure the successful development of the Replimune Omnichannel capability, strategy, and campaign execution, for a broad range of programs both, branded and unbranded. The position is either based in Woburn Massachusetts or for the right candidate, it could be remote. The Director of Omnichannel Marketing will report to the Executive Director of Commercial Operations. Responsibilities Develop a comprehensive, organizational-wide, and best-in-industry Omnichannel strategy and capability aimed at maximizing Share of Voice (SOV) across all relevant personal and non-personal channels for key audiences Emerge as the resident expert in omnichannel healthcare marketing technology, new capabilities, and emerging & future trends for the organization. Lead the optimization of all digital channels targeting healthcare professionals (HCPs) and consumers (patients and caregivers) ensuring the delivery of impactful content and experiences Collaborate with Brand Marketing, Market Access, Medical Affairs, Clinical Development/Operations, and Data & Analytics, to understand functional business needs, identify opportunities, and support and facilitate the development and execution of campaigns. Partner with key team members in the development and execution of key marketing materials across digital and non-personal promotion channels Develop a robust set of Objectives (OKRs) and Key Performance Indicators (KPIs) across campaigns to measure the effectiveness of marketing initiatives across all channels that are agreed upon and socialized across key stakeholders. Serve as a liaison between Business Owners, Insights and Analytics and Operations to inform the development of our MarTec development, Data Strategy, Channel Strategy, and Messaging Utilize data-driven insights to continuously refine and improve results Encourage innovation and experimentation to stay ahead in a rapidly evolving market landscape Proactively collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all campaigns and tactics Effectively manage and maintain relationships with Agency Partners, external vendors and/or contractors. This leader will embody our companies culture while maintaining accountability for gathering and sharing insights, maximizing presentation opportunities, strategic planning, and flawless execution across of key tactics his or her team. Behaviors that are critical for this leader to display include an innovative mind-set, strategic and analytical thinking, strong collaboration and communication skills and relationship building. Qualifications Education: Bachelor's degree in Marketing, Business, Healthcare, or related field; advanced degree preferred Required Experience: 10+ years of experience in pharmaceutical or healthcare marketing, healthcare consulting, or healthcare agency experience, with a focus on omnichannel strategy and digital marketing Demonstrated ability to develop and merge business, technology, marketing, scientific, and clinical acumen. Proven track record of developing and implementing successful omnichannel marketing campaigns Experience working with Key Customer / Thought Leader marketing, and KOLs to develop campaigns. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams Experience managing budgets and optimizing marketing spend for maximum impact Proven skills in strategic and critical thinking in dynamic and face paced environments Experience in Oncology or specialty care products preferred Excellent written and communication skills Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives Proven ability in managing external agencies and vendors Proven project / program management experience About Replimune Replimune Group, Inc., headquartered in Woburn, MA, was founded in 2015 with the mission to transform cancer treatment by pioneering the development of a novel portfolio of oncolytic immunotherapies. Replimune's proprietary RPx platform is based on a potent HSV-1 backbone intended to maximize immunogenic cell death and the induction of a systemic anti-tumor immune response. The RPx platform is designed to have a unique dual local and systemic activity consisting of direct selective virus-mediated killing of the tumor resulting in the release of tumor derived antigens and altering of the tumor microenvironment to ignite a strong and durable systemic response. The RPx product candidates are expected to be synergistic with most established and experimental cancer treatment modalities, leading to the versatility to be developed alone or combined with a variety of other treatment options. For more information, please visit www.replimune.com. We are an Equal Opportunity Employer. Salary Range Replimune is committed to fair and equitable compensation practices, and we strive to provide employees with total compensation packages that are market competitive. For this role, the anticipated base pay range is $208,500.00 - $269,500.00. The exact base pay offered for this role will depend on various factors, including but not limited to the candidate's unique set of qualifications, skills, and experience. Our current organizational needs also play a part in determining your final offer. At Replimune, base pay is only one part of your total compensation package. The selected candidate will be eligible for an annual performance incentive bonus, new hire equity, and ongoing equity grants subject to Board approval. Replimune also offers various benefits offerings, including, but not limited to, medical, dental, and vision insurance, 401k match, flexible time off, and a number of paid holidays including year-end shutdown.

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