Head of Marketing
Location: Los Angeles (Onsite) or Dallas, TX (Onsite)
Reports to: CEO
Stage: Early-stage, building the Marketing function from 0 to 1
Role Overview
We are seeking a Founding Head of Marketing to work closely with the CEO and build our marketing function from the ground up.
This is a hands-on builder role, not a campaign-only or execution-only position. You will shape our market positioning, brand foundation, website and conversion logic, content system, and social media strategy, and help turn marketing into a scalable, repeatable system that supports the company's long-term growth.
This role is ideal for a marketing leader who thrives at the intersection of strategy and execution, is comfortable operating in a fast-moving, early-stage environment, and enjoys building clarity and structure where none previously existed.
What You'll Do
Market & Customer Insights
- Lead research on competitors, market landscape, and positioning
- Develop a deep understanding of customer motivations through interviews, feedback, social channels, and sales input
- Translate insights into clear, actionable marketing strategy and direction
Brand & Differentiation
Partner closely with the CEO to define and evolve:
- Core customer personas
- Brand positioning and key messages
- Ensure brand strategy is translated into practical, usable guidelines that drive consistent execution across the company.
Website & Conversion Strategy
- Set the strategic direction for website information architecture and conversion logic (no coding required)
- Partner with design and development to drive improvements in clarity, messaging, and conversion performance
- Use performance data (conversion rates, bounce rates, user flows) to inform prioritization and decisions
Visual & Brand Consistency
- Establish and evolve lightweight brand guidelines as the company grows
- Ensure brand consistency across website, social media, campaigns, and presentations
- Serve as the final steward of brand quality, clarity, and coherence
Social Media & Content System
- Define the overall social media and content strategy aligned with brand and growth objectives
- Design scalable content frameworks, operating rhythms, and success metrics
- Build and manage execution support through junior hires, interns, or external partners as needed
- Ensure content efforts are system-driven and scalable, not dependent on ongoing manual execution
Marketing Function Build-Out
- Build and own the core marketing operating model, including processes, workflows, and SOPs
- Lay the foundation for future team growth by defining roles, capabilities, and hiring priorities
- Scale the marketing function as the company grows, while maintaining clarity and focus
Who You Are
Must-Have
- 5-10 years of experience across Marketing, Brand, or Growth functions
- Proven experience building something from 0 to 1 (early-stage company, new brand, or new market)
- Comfortable moving between strategic thinking and hands-on problem-solving
- Strong customer empathy and product intuition
- A refined aesthetic sense paired with low ego and strong judgment
- Comfortable operating in ambiguity and building structure where none exists
This Role Is Not a Fit If You
- Have only operated within large, highly structured organizations
- Prefer campaign-only or execution-only roles
- Avoid ownership and hands-on problem solving
- Require highly defined scope and step-by-step instructions at all times
First 90-Day Expectations
- Define core customer personas and market positioning
- Clarify website messaging and conversion structure
- Establish a clear brand and messaging foundation
- Launch a structured social media and content framework
- Propose an initial marketing org structure and hiring roadmap
Compensation
- Base Salary: $110,000 annually
- Bonus: Negotiable
- Growth Path: Opportunity to grow into a CMO-level role as the company scales
Employment Type & Work Schedule
- Job Type: Full-time
- Work Location: Dallas Office, TX 75243 (Onsite) or Los Angeles Office, CA 92880 (Onsite)
- Work Schedule: Monday through Friday, 8:30 AM - 5:30 PM (Lunch break 12:30PM-1:30PM)-Dallas
Monday through Friday, 9:00 AM - 5:30 PM (Lunch break 30 Minutes)-LA
Benefits
- Paid Time Off: 120 hours annually
- Paid Holidays: 9 company-paid holidays
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k) Plan
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