VP, Integrated & Brand Marketing job in New York
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New York, New York - NY WeightWatchers
| Job Ref: | 5068654008 |
| Employer: | WeightWatchers |
| Category: | Brand Marketing |
Location | |
| State: | New York - NY |
| City: | New York |
| Map: | United States, New York , New York (Show on map) |
Description | |
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WeightWatchers is a global digital health company.
WeightWatchers is a global digital health company and the world's #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits. As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care. What You Will Do Reporting to the Chief Marketing and Consumer Strategy Officer, you will be responsible for the end-to-end execution of brand campaigns that drive member growth and brand equity. You will lead the journey from initial concepting and strategic framing to final market delivery across a complex ecosystem of channels. In this role, you are the "connective tissue" of the marketing org. You will own the campaign roadmap, with a relentless focus on shipping high-impact work that moves the needle across upper-funnel and performance channels. You will ensure that every initiative is executed seamlessly in partnership with Performance channels, Owned channels, and Creative. Primary Objectives:
Professional Qualifications:
Personal Characteristics:
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program. US Pay Range $275,000-$325,000 USD At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance. It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability. By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy. Maryland Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100. Massachusetts It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness. RECRUITMENT SECURITY & FRAUD PREVENTION At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:
Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww | |
ref: (5068654008) 3 hours ago
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