VP, Integrated Marketing (Applebee's) job in Pasadena
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Pasadena, California - CA Dine Brands Global, Inc.
| Job Ref: | JR1197 |
| Employer: | Dine Brands Global, Inc. |
| Category: | Brand Marketing |
| Job Type: | Full Time |
Location | |
| State: | California - CA |
| City: | Pasadena |
| Map: | United States, California , Pasadena (Show on map) |
Description | |
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Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.
Job Location Type Hybrid Reporting into the CMO of Applebee's, this leader is responsible for developing and unifying the brand message across all communication channels to ensure a cohesive guest journey. This leader thrives when combining creativity with data-driven executions in fast-paced environments. Unlike specialized marketing roles, the VP, Integrated Marketing is a commercially driven marketing leader, driving sales overnight while building brand over time. As VP, Integrated Marketing, you will oversee brand, advertising, national media, marketing & promotional calendar, omni-channel marketing and loyalty - ensuring cohesive, high-performing marketing executions that deliver measurable business results. You will leverage insights and data to develop high impact emotional storytelling that is executed flawlessly across all communication channels. You will also collaborate with operations and franchisee partners to elevate in-restaurant marketing and guest experience. You are highly influential as you are the "connective tissue" across internal and external teams, including menu innovation, insights & analytics, operations, finance and agency partners. Key Responsibilities
Key Skills & Qualifications:
Equal Employment Opportunity Statement Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions. Dine Brands reviews criminal history in connection with a conditional offer of employment. The following is a list of all material job duties which Dine Brands reasonably believes that criminal history may have a direct, adverse, and negative relationship, potentially resulting in the withdrawal of a conditional offer of employment: conduct necessary due diligence on business opportunities and transactions; analyze and handle confidential, proprietary, trade secret and non-public financial information belonging to the company and third parties. For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice. | |
ref: (JR1197) 3 hours ago
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