Head of Marketing - Golfballs.com job in Lafayette
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Lafayette, Louisiana - LA GOLFBALLS.COM
| Job Ref: | e0T9mPlCR8hN |
| Employer: | GOLFBALLS.COM |
| Category: | General Marketing |
| Job Type: | Full Time |
Location | |
| State: | Louisiana - LA |
| City: | Lafayette |
| Post Code: | 70506 |
| Map: | United States, Louisiana , Lafayette (Show on map) |
Description | |
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Location: Lafayette, Louisiana (On-site)
About Golfballs.com Golfballs.com is a category-leading golf e-commerce company serving both individual golfers and businesses nationwide. We operate at the intersection of performance, personalization, and scale-combining best-in-class digital marketing, deep platform expertise, and a genuine passion for the game. Role Overview We are seeking a Head of Marketing to lead all marketing strategy and execution for Golfballs.com across B2C and B2B channels. This is a senior leadership role responsible for driving growth, building a high-performing team, and operating a disciplined, data-driven marketing engine. This role requires a hands-on, entrepreneurial leader who can balance strategy with execution and brand building with performance marketing. The title and level (Senior Director or Vice President) will be determined based on experience and demonstrated impact. Every aspect of this role matters-leadership, execution, creativity, analytics, and a love for golf. Key Responsibilities Marketing Leadership & Strategy • Own the overall marketing vision, strategy, and execution across all channels • Build, lead, and develop a high-performing marketing team with clear accountability • Partner cross-functionally with eCommerce, Sales, Operations, and Leadership to drive growth • Balance long-term brand building with short-term performance and revenue goals B2B Marketing • Lead B2B demand generation and pipeline growth initiatives • Develop and optimize lead generation across paid media, outbound, inbound, and partnerships • Own CRM strategy and execution, including segmentation, attribution, and lifecycle marketing • Manage B2B advertising across search, paid social, and industry-specific channels • Partner closely with Sales to improve lead quality, conversion rates, and revenue impact B2C Marketing • Drive customer acquisition, retention, and lifetime value • Own performance marketing channels including paid search, paid social, display, email, SMS, and affiliates • Lead marketplace strategy and execution across Amazon, Walmart, and other third-party platforms • Oversee social media strategy, content direction, and brand voice • Optimize on-site conversion, merchandising, and promotional strategy Data, Analytics & Optimization • Define KPIs, dashboards, attribution models, and reporting frameworks • Own marketing budgets, forecasting, and ROI measurement • Use experimentation and A/B testing to continuously optimize performance • Be relentlessly data-driven in decision-making Brand, Creativity & Innovation • Champion brand storytelling while maintaining performance discipline • Ensure consistent brand positioning across B2C and B2B touchpoints • Identify and pursue new growth opportunities, channels, and technologies • Bring an ownership mindset-comfortable building, testing, failing, and scaling Qualifications Required Proven experience leading marketing for both B2C and B2B businesses • Deep expertise in: o B2B demand generation, CRM, and pipeline growth o B2C digital and performance marketing for e-commerce o Marketplaces such as Amazon, Walmart, or similar platforms o Social media strategy and execution • Strong analytical, data-driven decision-making skills • Demonstrated ability to lead, inspire, and hold teams accountable • Entrepreneurial mindset with a bias for action and ownership • Must be a golfer with a genuine passion for the game • Ability and willingness to work on-site in Lafayette, Louisiana Preferred • Experience with e-commerce or consumer brands • Experience managing both in-house teams and external agencies • Familiarity with personalization, merchandising, and lifecycle marketing • Experience scaling marketing operations in a growth-focused environment What Success Looks Like • Scalable, predictable growth across B2C and B2B channels • A high-performing marketing team aligned with company objectives • Strong attribution, reporting, and ROI discipline • Meaningful contribution to company strategy and leadership • A brand that resonates deeply with golfers and business customers Why Golfballs.com • Senior leadership role with real ownership and impact • Opportunity to shape the future of a category-leading golf brand • Entrepreneurial environment with resources to execute • Work alongside people who care deeply about performance and the game of golf Golfballs.com is an equal opportunity employer. | |
ref: (e0T9mPlCR8hN) 5 hours ago
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