POSITION SUMMARY:
The Vice President of F&B Marketing is responsible for leading the day-to-day marketing operations across the company's Food & Beverage portfolio which consists of of 35+ restaurants, bars, lounges, nightlife venues and rooftops located within the seven Moxy Hotels in NYC, Miami and Los Angeles. The VP will be responsible for driving guest engagement, revenue growth, and brand visibility by developing comprehensive marketing plans for all venues encompassing programming and strategic initiatives, creative assets, digital and in-person touchpoints, press strategy and target publications, social media campaigns and influencer involvement and digital advertising campaigns. The position will directly oversee a team of Marketing Managers and Coordinators to ensure seamless execution of marketing strategies, brand alignment, and campaign delivery. This is a hands-on position and requires someone who can see the big picture and then roll up their sleeves to implement the plan and lead the team to success. Not only do they need to keep the trains running on time, but map out the system itself - continuing to gut-check to make sure each initiative serves larger business goals.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
- Lead and manage a team of Marketing Managers and Coordinators responsible for the daily marketing execution of 35+ venues within the F&B portfolio
- Develop comprehensive marketing strategies and KPIs tailored to each venue's unique identity and business objectives and ensure timely execution including evaluating success metrics.
- Oversee both internal and external counterparties including PR, social media, digital marketing, and graphic design to drive results and meet deliverables.
- Develop high-profile programming / activations and innovative marketing strategies to drive visibility and traffic to the venues based on both target demographics and need periods, overseeing all facets of marketing implementation across PR, social media, partnerships, digital marketing, and in-person experience.
- Partner with operations, culinary, and beverage teams to develop strategy and initiatives that drive traffic and increase check averages, and to support new openings or relaunches.
- Collaborate with hotel operations and marketing teams to develop mutually beneficial initiatives as well as cross-marketing opportunities.
- Identify strategic partners including brands, influencers, media and community organizations, to target new audiences, increase engagement, and grow audience size as well as to partner on large-scale initiatives and events
- Work collaboratively with digital advertising teams and agencies to assess performance of digital spend by venue to optimize content and reach target audiences, maximizing ROI of ad spend on a daily / weekly basis. This position will need to drive the bus and serve as the connective tissue between ownership, operations and the digital marketing teams.
- Oversee the creation and production of all marketing materials and collateral, ensuring brand consistency and timely delivery.
- Manage and approve social media calendars across all venues, ensuring alignment with brand voice, seasonal initiatives, and promotional goals.
- Define and monitor content strategy to ensure that the content aligns with our key audiences and business strategies
- Own and enforce all marketing timelines and deadlines, ensuring campaigns and activations are executed on schedule.
- Serve as the primary liaison between venue leadership, operations, and the corporate marketing team.
- Analyze performance metrics and guest insights to optimize marketing efforts and inform future planning.
- Support PR, influencer, and VIP marketing efforts in collaboration with internal teams and agencies. Monitor press for missed opportunities or new targets.
- Develop e-mail marketing campaigns and evaluate success to refine future outreach.
- Explore third-party platforms for potential partnerships to target both a la carte and event business.
- Evaluate cultural events across the city for potential activations or partnerships. Assist and/ or complete additional tasks as assigned
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EDUCATION/WORKING KNOWLEDGE:
- Bachelor's Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related field
- Minimum of seven years of restaurant/hospitality-based venue marketing management experience with proven record of financial and creative marketing programming success
- Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google, and all social media platforms including but not limited to Facebook, Instagram, Twitter, Tiktok, Google My Business, YouTube, LinkedIn, and Pinterest
- Proficient with budget creation and implementation
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
- Must have strong problem-solving skills
- Excellent written and verbal communication skills required
- Ability to work under pressure and meet deadlines
- Must have good positive energy throughout the day
- Must be able to read the computer monitors and print legibly
- Must be able to sit and/or stand for extended periods of time
- Must be able to move quickly through work and set the pace in the office
- Must be able to push and lift up to 25 lbs.
- Small to Medium office environment
- Office, Nightclub, Bar, Lounge, and/or Restaurant working environment
- 5-25% Local Travel (United States)
- Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
- May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
- Maintain a professional, neat, and well-groomed appearance adhering to Company standards
- Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
- Ability to maintain a high level of confidentiality
- Ability to handle a fast-paced, busy, and somewhat stressful environment
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