Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!
LOCATION: Fully Remote (30% Travel)
REPORTS TO: Yourgi President
SALARY: $225,000-$275,000
BONUS: up to 30% of salary
Key Responsibilities
- Member of Yourgi leadership team
- Large team leadership, team hiring/growth, and direction setting
- Executive alignment and communication, including board of directors
- Define and evolve Yourgi's brand narrative to resonate with both pet parents and pet care professionals
- Build trust and credibility in a category where care, safety, and reliability are essential
- Create the marketing/revenue strategy and activate the hyperlocal plan across owned, earned, and paid channels
- Maximize bookings/revenue and generate self-sustaining atomic networks in each city/market
- Lead the comprehensive demand-side go-to-market strategy and execution, from traffic origination to revenue
- Traffic origination: bring new, high-quality visits to Yourgi, prioritizing direct and earned traffic
- New account creation: convert traffic to new Yourgi account signups that have high intent to book
- New bookings: incentivize new account signups to place their 1st booking through a clear value proposition and rewards
- Repeat bookings: influence repeat bookings based on a best-in-class 1st booking experience, a clear reason to return, and rewards
- Partner with Product, Engineering, and Growth and Operations to optimize the consumer journey and maximize revenue
- Use data and consumer insights to continuously refine messaging, positioning, and channel mix over time
Skills:
- Proven success building and scaling marketing strategies and revenue at a B2C digital marketplace company (pet industry experience is a plus but not required)
- Demonstrated ability to manage a holistic marketing plan and roadmap across multiple user groups and maturity stages
- Experience in early-stage or growth-stage startup environments
- Comfort leading through ambiguity and rapid test & learn tactics
- Strong analytical and hypothesis-driven decision-making skills
- Excellent communication and the ability to rally teams around a shared vision
- Passion for building delightful consumer experiences-especially those that involve pets
Qualifications
- Bachelor's degree in marketing, business, economics, sales, operations, or a related field (MBA preferred but not required)
- 10+ years experience in marketing, growth, revenue generation and ownership, and/or business development
- 3+ years of B2C digital marketplace experience with expertise in activating atomic networks at a hyperlocal level
- Comprehensive marketing leadership and expertise across creative, brand, hyperlocal activation, growth, social/influencers, affiliate, partnership, PR, and CRM/loyalty
- Proven track record in scaling consumer products and/or digital marketplaces, ideally within pet tech, wellness, e-commerce, or services
- Strong business acumen, with the ability to connect product vision to company strategy and financial outcomes
- Deep understanding of pet owner needs, digital user journeys, and marketplace dynamics
- Demonstrated ability to lead high-growth organizations through change, ambiguity, and rapid iteration
- Exceptional communication, leadership, and stakeholder alignment skills.
- Data-driven mindset with fluency in marketing analytics, experimentation, and user insights.
- Passion for pets and commitment to creating value for pet families and care providers alike.
PERKS:
- Health, vision, dental, long & short-term disability, and Life insurance
- A Startup mentality company with stable funding
- Opportunity to grow your career with a network of like-minded professionals
Destination Pet LLC affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.
Destination Pet LLC endeavors to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team.
At Destination Pet, we're all about creating a workplace that's bursting with diversity and inclusivity. We don't play favorites or judge folks based on skin color, religion, gender, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team. So, we're throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion. Ready to join our pack?
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