Director of Integrated Content Marketing
Cooley is seeking a Director of Integrated Content Marketing to join the Marketing and Business Development team.
Position summary: The Director of Integrated Content Marketing will be responsible for defining and driving the firm's cohesive content strategy-from ideation through production and multi-channel distribution-to credentialize the firm and respond to current client and market needs globally. Specific duties include, but are not limited to, the following:
Position responsibilities
:
Content Strategy and Production:
- Establish Content Vision: Define the editorial vision, voice, and standards for all firm content, ensuring it is consistently high-quality, relevant to client needs, and positions the firm as a market leader.
- Develop Global and Local Content Strategies: Collaborate with firm leadership, practice group leaders, and marketing/business development teams to create a comprehensive and cohesive content strategy covering varied modern and differentiated formats focused on both brand and demand goals
- Build Production Infrastructure: Design and implement the optimal operating model (combining internal team members and external/agency resources) necessary to efficiently produce all content types from ideation to final publication
- Oversee Content Workflow: Establish and manage rigorous content production processes, including copy editing, legal/technical review, quality control, and stakeholder approval, ensuring compliance and accuracy across all materials leveraging Digital Asset Management (DAM) and AI technologies
- Manage Resources: In coordination with HR, determine internal staffing needs, upskill, hire and mentor team members. Manage external vendors (agencies, freelance writers, etc.) to ensure cost-effective and high-quality content output. Coordinate with HR on non-employee service provider needs, including independent contractor requests
Content Distribution & Performance:
- Lead Distribution Strategy: Partner closely with Marketing, Business Development and Communications teams to develop and execute integrated paid, earned, and owned distribution strategies for all content
- Audience Targeting and Personalization: Partner with Marketing and Business Development teams to Implement strategies to effectively target key client audiences and personalize content delivery to maximize engagement and impact
- Budget Management: Manage the content budget effectively, ensuring resources are allocated strategically to high-impact content initiatives and distribution channels
- Performance Measurement: Establish key performance indicators (KPIs) and robust tracking mechanisms to measure the effectiveness of all content and distribution efforts, providing regular performance reports
- Data-Driven Iteration: Use content performance data and market feedback to continually refine the content strategy, production processes, and distribution tactics
Collaboration and Market Alignment:
- Stakeholder Partnership: Serve as the primary content expert and partner to practice group leaders and marketing/business development colleagues, translating complex legal topics and business goals into compelling, client-focused content
- Market Responsiveness: Continuously monitor the legal and business landscape, identifying emerging trends and regulatory changes to ensure content is timely, responsive, and drives client discussions
- Cross-Functional Alignment: Act as the central liaison between the content function and all other business professional teams to ensure strategic alignment and efficient project execution
Other:
- Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
- Support business professional deveopment and continued educational opportunities.
- In collaboration with HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
- All other duties as assigned or required
Skills and experience
:
Required:
- After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
- Ability to work extended and/or weekend hours, and ability to travel, as required
- Bachelor's degree
- 10+ years directly applicable content marketing experience at a management level, with proven ability to manage, coach and motivate with proven experience leading a comprehensive content function, preferably in a large global professional services firm, agency, or publisher environment
- Expertise in content production best practices, editorial oversight, and workflow management for multiple formats (e.g., articles, reports, video, web, social)
- Demonstrated success developing and executing multi-channel (paid, earned, owned) distribution strategies within tight budgetary and resource constraints
- Strong understanding of content performance metrics, analytics, and using data to inform future strategy
- Exceptional collaboration and communication skills, with the ability to influence and partner effectively with senior firm leadership and highly skilled professionals.
- Proficient in the use of CRM technologies
- MBA or advanced degree in a related field and significant prior experience in marketing or sales
- Experience in a professional services environment
- Experience managing a large team of direct reports
Competencies
:
- Entrepreneurial by nature
- Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
- Proactive, have high energy, and be creative, quick thinking, and comfortable with risk
- Strong operational orientation and ability to drive complex, multi-stakeholder projects
- Excellent analytical skills
- Ability to carry and achieve marketing goals
- Strong interpersonal skills with ability to facilitate and solve problems
- Strong communication, both verbal and written, and presentation skills
- Detail-oriented with advanced organization skills
- Team player with collaborative spirit
- Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
- High level of professionalism at all times
Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.
The expected annual pay range for this position with a full-time schedule is $280,000 - $300,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.
We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.
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