Most tech companies treat a market entry like a copy-paste job. We're looking for a marketing leader who knows better - someone experienced and excited to shape the U.S. narrative for a breakthrough AI engineering platform together with a global team!
WHAT YOU WILL DO
As Synera's first Marketing hire in the U.S., you'll shape the strategy and own execution that establishes our AI Agent Platform for Engineering in the U.S. market. You'll work at the intersection of category creation, brand building, and pipeline generation - shaping how enterprise engineering teams discover and adopt agentic AI solutions.
This isn't about localizing German marketing materials. You'll help us define the U.S. narrative, build repeatable campaigns, and create the foundation for predictable inbound pipeline in the U.S. You'll lead our U.S. PR agency, collaborate closely with our sales team, and work hand-in-hand with our centralized marketing team in Germany - Kacey, Jaime, Pauline, Daniel, and Sunitha - to influence strategy across channels.
What a week at Synera could look like:
- Monday: Join your 1:1 with your team leader, VP of Marketing Kacey, followed by a quick sync with the European team on active campaigns. You review performance data from last week's webinar and chat about ideas with webinar channel owner Jaime for promoting the next one.
- Tuesday: Weekly check-in with the U.S. sales team to review pipeline quality and discuss what marketing support they need for upcoming opportunities. Later, you finalize talking points for an upcoming podcast interview secured by your PR agency and sync with social channel owner Daniel to plan the promotion.
- Wednesday: Deep focus day - you're developing messaging for a new campaign targeting automotive engineering leaders, reviewing website analytics to optimize conversion rates, and tying it all together for the events cycle in Q2. At the end of the day, you ping the global event manager Pauline to let her know the messaging is ready.
- Thursday: Meeting with your PR agency to review coverage and pitches for upcoming story angles tied to the messaging you finished yesterday. You spend the afternoon on marketing ops tasks - checking CRM data quality, optimizing workflows, and improving processes with support from the Germany team.
- Friday: You're meeting with your favorite account executive about securing one of our customers for a media interview and to get feedback on the updates to the FAQ on the product page you made. After the session, you have strategic planning time, mapping out the next campaign iteration based on what you've learned and chatting with Kacey about it.
In 6 months:
- You've documented and socialized the U.S. market narrative across the organization
- You're running 2-3 repeatable campaigns that generate inbound opportunities
- The U.S. PR agency has secured 4-5 quality articles and 2-3 podcast engagements
- U.S. web traffic and social followers show significant growth
- CRM process is smoothly running, U.S. reporting is reliable, and sales trusts your lead quality and automations
- You've established strong collaborative relationships with both HQ marketing and U.S. sales
In 12 months:
- You've published the first U.S. customer success stories that showcase real engineering impact
- The U.S. market story is clear, compelling, and consistently communicated across U.S. teams
- You're generating a predictable inbound pipeline that leads to ARR
- Sales enablement materials are localized and actively used by the U.S. team
- You're collaborating at eye level with Kacey and executive leadership
Here is our team at the summer event - join us at the next one!
WHAT'S IN IT FOR YOU?
- Flexible working: you decide when & where to work (as long as you have a residency in the US).
- Flexible public holidays: swap days off according to your values and beliefs!
- Home office setup support + access to our office in Bremen, or co-working space in Boston.
- Personal development budget of $2,500. You'll also have the chance to grow together with us!
- We don't count your vacation days as we trust all our team members to decide what's best for them and the company.
- Access to the mental health platform nilo to support your well-being.
- We support you with health insurance, and a 401(k) savings plan.
- Regular team events, virtual coffee breaks, and spontaneous afterworks. We also get together as a whole company for 2-3 day off-sites in Germany twice a year!
WHAT YOU NEED TO SUCCEED
Even if you don't meet these criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it's tough, but please keep in mind that you don't have to match all the listed requirements exactly to be considered for this role.
- You resonate with Synera's Core Values - they're central to how we work, and we'll explore them together in your first interview.
- You have extensive experience in B2B SaaS marketing, with a proven track record of building brand awareness, buyer trust, and inbound ARR.
- You have experience marketing AI, engineering software, or complex enterprise technology - you're comfortable making technical products accessible and compelling to multiple buyers and multiple industry segments.
- You've been part of category creation or new market entry efforts - you thrive in ambiguity and know how to build momentum from zero.
- You're strong in at least one (ideally both) of these areas: website management (buyer journey optimization, SEO, CMS) or CRM/Marketing Ops (HubSpot, Salesforce, data hygiene, processes, and reporting).
- You have agency experience or have led a PR agency relationship as a client.
- You are comfortable with most marketing channels, including organizing webinars and events, managing organic and paid LinkedIn, content marketing, YouTube, email marketing, digital advertising, and others.
- You thrive on a close relationship with sales teams and actively seek their input and collaboration on campaign messaging and assets
P.S. Synera is a place where everyone can grow. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come to work every day, and be prepared to share with us how your perspective will bring something unique and valuable to our
Marketing team.
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