Vice President, Integrated AI Marketing job in Raleigh

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Raleigh, North Carolina - NC LexisNexis

Job Ref:	R102003
Employer:	LexisNexis
Category:	General Marketing
Job Type:	Full Time
Salary and Benefits:	USD 156,700.00 - 290,900.00 per year
Location
State:	North Carolina - NC
City:	Raleigh
Map:	United States, North Carolina , Raleigh (Show on map)
Description
About our Team: LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today's top model creators for each individual legal use case About the Role: We are seeking a strategic and innovative Vice President, Integrated AI Marketing to help shape the future of digital marketing and to support long-term, data-informed decision-making at LexisNexis Legal & Professional. This role will sit at the intersection of digital marketing transformation, AI-driven insights, and organizational marketing strategy. The ideal candidate will bring expertise in digital marketing, account-based marketing (ABM), and marketing process improvements-while leveraging AI technologies to accelerate impact across programs, teams, and accounts. Responsibilities: AI Driven Marketing Strategy & Execution: Build, teach, and scale AI-driven marketing practices to elevate performance across the marketing organization. Lead the design and execution of high-value digital marketing programs that drive measurable outcomes. Leverage AI tools (e.g., propensity modeling, audience targeting, campaign tailoring) to enhance personalization and customer engagement, deepen understanding of customer needs and perceptions, and mine insights that strengthen marketing, PR, GTM, and thought leadership. Deliver actionable analytics (i.e: campaign ROI, pipeline influence, engagement metrics, reputation/perception metrics) that inform marketing programs, GTM planning, GEO/content authority, brand health, and executive decision-making. Translate customer, campaign, and market insights into actionable recommendations that inform external communications strategies and strengthen LexisNexis' legal AI innovation authority. Digital Campaign Experimentation, Development, Tracking & Automation: Partner with marketing and communication leaders to design, test and execute targeted ABM programs. Apply digital marketing best practices across centralized campaigns while tailoring initiatives for key accounts and verticals. Identify account similarities and trends to maximize efficiency and scale and highlight emerging topics and content opportunities that can be elevated through PR and thought leadership. Marketing Organization Planning & Optimization: Support marketing leadership to optimize team effectiveness, identifying opportunities for process improvements, capability development, and cross-team collaboration Contribute to role design, team optimization, and marketing transformation initiatives. Partner with cross-functional teams to integrate AI-driven marketing practices into broader workflows. Ensure seamless communication, alignment, and coordination across the team for optimal program execution and effectiveness Qualifications: 7+ years of experience in B2B marketing, with strong expertise in digital marketing and/or ABM. Proven track record in implementing AI or advanced analytics within marketing programs. Experience supporting marketing transformation initiatives, including optimizing processes, enhancing team capabilities, or introducing new roles. Familiarity with AI marketing tools (e.g., Intensify, predictive analytics platforms, DemandBase or similar). Strong ability to balance strategic planning with hands-on execution. Excellent communication and stakeholder management skills. Preferred Experience: Background in enterprise technology, SaaS, or information services industries. Experience working in organizations undergoing marketing transformation. Exposure to SAP, AWS, or other organizations recognized for advanced marketing models. Why Join Us: This is an opportunity to help build a next-generation marketing organization at LexisNexis Legal & Professional. You will have the chance to integrate AI into our marketing strategy, shape programs that deliver measurable business value, and influence how we structure and scale our marketing team for the future. Work in a way that works for you: We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working for you: We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits Health Savings, Health Care, Dependent Care and Commuter Spending Accounts Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice About the Business: LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. U.S. National Base Pay Range: $156,700 - $290,900. Geographic differentials may apply in some locations to better reflect local market rates.This job is eligible for an annual incentive bonus. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here Please read our Candidate Privacy Policy. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights.

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Vice President, Integrated AI Marketing job in Raleigh

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Raleigh, North Carolina - NC LexisNexis

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