Position Summary
The Director/VP of Marketing is responsible for crafting and executing the club's marketing strategy across all verticals. Additionally, this position leads the implementation of the club's visual brand and creative direction.
The Director/VP of Marketing reports directly to the club's CEO. Final title is adjustable based on experience level.
Primary Responsibilities
- Craft and execute the club's marketing strategy across all verticals, including paid advertising, direct-to-fan communications, website SEO, theme night ideation and execution, retail, strategic marketing partnerships, event strategy, and more.
- Lead the club's visual brand and creative direction through video, photo, and graphic design. Ability to execute creative tasks as needed, including shoots, edits, design projects, and more.
- Collaborate across all departments - Ticketing, Partnerships, Comms/Content - to deliver a best-in-class fan experience through all touchpoints with the club and drive a focus on revenue growth
- Foster database growth and increased brand awareness through effective marketing execution in the Las Vegas market.
- Manage a creative team consisting of full/part-time staff and a freelance network to deliver best-in-class visual assets for social, website, partnerships, etc. and collaborate with the Director of Comms & Content on weekly execution.
- Create and execute an effective paid advertising strategy, including paid social campaigns, physical billboard ad, print and radio ad spend, and all digital integration.
- Manage the club's physical and e-commerce retail presence, including merchandise design and selection and strategic inventory decisions.
- Directly manage the development and design of the club's website with assistance from Comms/Marketing staff, including page design, user flow, and SEO growth.
- Develop and maintain good, professional relationships with colleagues, players, and sporting staff to increase the efficiency and effectiveness of the club's day-to-day operations.
- Other duties as assigned.
Minimum Qualifications
- Minimum of 5-10 years of experience in marketing, creative, communications, or related field.
- Proven history of driving revenue growth through effective marketing strategies.
- Strong portfolio of videography, photography, and graphic design work and proficiency across Adobe Creative Suite.
- Proven ability to effectively manage a team and collaborate across departments.
- Proficiency in necessary software integrations, including Meta Suite, email marketing software (i.e., Mailchimp), Wordpress.
- Must be willing to travel, including on occasion internationally.
- Must be flexible and available to work evenings and/or weekend, nights, and holidays.
Preferred Qualifications:
- Experience working in the soccer, sports, and/or entertainment industry.
- Bilingual or multilingual.
Essential Functions:
- Must be available for all Las Vegas Lights FC home and away matches.
- Strong written and verbal communication skills.
- Punctuality, accountability, and keen attention to detail in each duty.
- Ability to work independently and in a group while handling several tasks simultaneously.
- Ability to react quickly and positively under tight deadlines in a fast-paced environment.
- Must be able to handle confidential, privileged, and/or sensitive information carefully and with discretion.
Physical Requirements
- Ability to sit, walk and stand for extended periods of time throughout the day.
- Ability to focus on projects for periods of time.
- Role routinely uses standard office equipment.
- Ability to lift at least 20 pounds.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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